{"id":21779,"date":"2026-05-12T11:04:56","date_gmt":"2026-05-12T09:04:56","guid":{"rendered":"https:\/\/benifex.com\/sv\/?p=21779"},"modified":"2026-05-12T13:38:51","modified_gmt":"2026-05-12T11:38:51","slug":"idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/","title":{"rendered":"Idag lanserar vi nya\u00a0Benifex\u00a0\u2013 en\u00a0uppdaterad\u00a0identitet med m\u00e4nniskan i fokus"},"content":{"rendered":"\n<p>Nu&nbsp;kan vi stolt ber\u00e4tta att vi lanserar ett uppdaterat&nbsp;Benifex&nbsp;med en ny visuell identitet, logga, nya typsnitt, en ut\u00f6kad f\u00e4rgpalett och nya grafiska element som formar v\u00e5rt&nbsp;uttryck.&nbsp;<\/p>\n\n\n\n<p>F\u00f6r oss \u00e4r det mer \u00e4n design. Det handlar om hur vi vill att m\u00e4nniskor ska uppleva oss, vad vi st\u00e5r f\u00f6r och k\u00e4nslan vi l\u00e4mnar efter oss. V\u00e5rt varum\u00e4rke ska spegla vilka vi \u00e4r, vart vi \u00e4r p\u00e5 v\u00e4g och framf\u00f6r allt: varf\u00f6r vi finns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/benifex_v1-1080p.mp4\"><\/video><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ett-varumarke-med-manniskan-i-centrum-nbsp\"><strong>Ett varum\u00e4rke med m\u00e4nniskan i centrum<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Under arbetet har vi pratat med medarbetare, kunder samt andra&nbsp;stakeholders&nbsp;och ledare inom b\u00e5de&nbsp;Benifex&nbsp;och&nbsp;Zellis&nbsp;Group (v\u00e5ra \u00e4gare). En insikt blev s\u00e4rskilt tydlig: de kunder vi hj\u00e4lper har en viktig sak gemensamt \u2013 de st\u00f6ttar andra m\u00e4nniskor i arbetslivet&nbsp;och&nbsp;livets viktiga \u00f6gonblick.&nbsp;<\/p>\n\n\n\n<p>Och det \u00e4r precis vad vi vill m\u00f6jligg\u00f6ra.&nbsp;Benifex&nbsp;hj\u00e4lper organisationer att st\u00f6tta sina medarbetare i de stunder som betyder mest. N\u00e4r m\u00e4nniskor k\u00e4nner sig trygga, f\u00f6rst\u00e5dda och v\u00e4gledda skapas b\u00e4ttre upplevelser \u2013 f\u00f6r b\u00e5de individen och verksamheten.&nbsp;<\/p>\n\n\n\n<p>D\u00e4rf\u00f6r bygger v\u00e5rt nya varum\u00e4rke p\u00e5 ett tydligt fokus:&nbsp;<strong><em>Build&nbsp;better&nbsp;benefits&nbsp;with&nbsp;humans at the&nbsp;heart.<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-den-nya-identiteten-nbsp\"><strong>Den nya identiteten<\/strong>&nbsp;<\/h4>\n\n\n\n<p>V\u00e5rt nya uttryck \u00e4r framtaget f\u00f6r att k\u00e4nnas m\u00e4nskligt, inkluderande och sj\u00e4lvs\u00e4kert. Vi beh\u00e5ller gr\u00f6nt som v\u00e5r prim\u00e4ra f\u00e4rg, men introducerar fler kompletterande f\u00e4rger f\u00f6r att skapa mer energi, flexibilitet och tillg\u00e4nglighet. Vi introducerar&nbsp;Gelica&nbsp;\u2013 ett varmare och mer tillg\u00e4ngligt typsnitt som b\u00e4ttre speglar v\u00e5r personlighet.&nbsp;<\/p>\n\n\n\n<p>Vi lanserar \u00e4ven \u201cshared&nbsp;marks\u201d \u2013 grafiska element inspirerade av de&nbsp;avtryck m\u00e4nniskor&nbsp;l\u00e4mnar efter sig. Penseldrag, r\u00f6relser och organiska former symboliserar energi, individualitet och m\u00e4nsklighet.&nbsp;<\/p>\n\n\n\n<p>V\u00e5rt ikoniska \u201cB\u201d utvecklas till en mer handritad och organisk symbol \u2013 fortfarande tydligt&nbsp;Benifex, men mer m\u00e4nsklig och levande.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-vad-hander-nu-nbsp\"><strong>Vad h\u00e4nder nu?<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Under de kommande veckorna kommer du successivt att se v\u00e5rt nya uttryck rullas ut i olika kanaler och material. Vissa delar kommer fortfarande att b\u00e4ra v\u00e5rt tidigare visuella uttryck under en \u00f6verg\u00e5ngsperiod, men steg f\u00f6r steg uppdaterar vi allt.&nbsp;<\/p>\n\n\n\n<p>Vi ser fram emot att dela n\u00e4sta kapitel av&nbsp;Benifex&nbsp;med er \u2013 och hoppas att ni kommer att gilla det lika mycket som vi g\u00f6r!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu&nbsp;kan vi stolt ber\u00e4tta att vi lanserar ett uppdaterat&nbsp;Benifex&nbsp;med en ny visuell identitet, logga, nya typsnitt, en ut\u00f6kad f\u00e4rgpalett och nya grafiska element som formar v\u00e5rt&nbsp;uttryck.&nbsp; F\u00f6r oss \u00e4r det mer \u00e4n design. Det handlar om hur vi vill att m\u00e4nniskor ska uppleva oss, vad vi st\u00e5r f\u00f6r och k\u00e4nslan vi l\u00e4mnar efter oss. V\u00e5rt [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":21780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[914],"tags":[],"class_list":["post-21779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nya-benifex"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Idag lanserar vi nya\u00a0Benifex\u00a0\u2013 en\u00a0uppdaterad\u00a0identitet med m\u00e4nniskan i fokus - Benifex<\/title>\n<meta name=\"description\" content=\"Benifex lanserar en ny visuell identitet med uppdaterad logga, nya typsnitt och grafiska element \u2013 byggt av och f\u00f6r m\u00e4nniskor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idag lanserar vi nya\u00a0Benifex\u00a0\u2013 en\u00a0uppdaterad\u00a0identitet med m\u00e4nniskan i fokus\" \/>\n<meta property=\"og:description\" content=\"Benifex lanserar en ny visuell identitet med uppdaterad logga, nya typsnitt och grafiska element \u2013 byggt av och f\u00f6r m\u00e4nniskor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T09:04:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T11:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/Kollage-BenifexBrand_BlogImage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Palmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Palmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\"},\"author\":{\"name\":\"Tom Palmer\",\"@id\":\"https:\/\/benifex.com\/sv\/#\/schema\/person\/bbad73a78843dc22aa26b1c10ceb7677\"},\"headline\":\"Idag lanserar vi nya\u00a0Benifex\u00a0\u2013 en\u00a0uppdaterad\u00a0identitet med m\u00e4nniskan i fokus\",\"datePublished\":\"2026-05-12T09:04:56+00:00\",\"dateModified\":\"2026-05-12T11:38:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\/\/benifex.com\/sv\/#organization\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/Kollage-BenifexBrand_BlogImage.png\",\"articleSection\":[\"Nya Benifex\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\",\"url\":\"https:\/\/benifex.com\/sv\/idag-lanserar-vi-nya-benifex-en-uppdaterad-identitet\/\",\"name\":\"Idag lanserar vi nya\u00a0Benifex\u00a0\u2013 en\u00a0uppdaterad\u00a0identitet med m\u00e4nniskan i fokus - 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