{"id":21746,"date":"2026-04-30T09:00:05","date_gmt":"2026-04-30T07:00:05","guid":{"rendered":"https:\/\/benifex.com\/sv\/?p=21746"},"modified":"2026-04-30T09:06:05","modified_gmt":"2026-04-30T07:06:05","slug":"fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/","title":{"rendered":"Fr\u00e5n synlighet till relevans \u2013 s\u00e5 bygger du en strategisk Talent\u00a0Acquisition"},"content":{"rendered":"\n

Hur bygger man egentligen en strategi f\u00f6r att attrahera r\u00e4tt kompetens \u2013 inte bara fler kandidater Inf\u00f6r\u00a0Framtidens HR<\/em><\/a>\u00a0har vi pratat med Louise\u00a0Thulin,\u00a0expert\u00a0inom Talent\u00a0Acquisition,\u00a0om varf\u00f6r\u00a0Employer\u00a0Branding\u00a0beh\u00f6ver ta ett kliv fr\u00e5n synlighet till verklig relevans. I denna bloggpostdelar hon sina perspektiv p\u00e5 vad HR ofta g\u00f6r fel, varf\u00f6r reaktiv kompetensf\u00f6rs\u00f6rjning h\u00e5ller oss tillbaka \u2013 och vad som kr\u00e4vs f\u00f6r att skapa verkligt aff\u00e4rsv\u00e4rde.\u00a0<\/p>\n\n\n\n

Hur skulle du presentera dig sj\u00e4lv?<\/strong><\/h4>\n\n\n\n

\u2013 Jag \u00e4r konsult och r\u00e5dgivare inom Talent\u00a0Acquisition, ett omr\u00e5de jag fastnat f\u00f6r och arbetat med i n\u00e4stan 20 \u00e5r.\u00a0Det som driver mig \u00e4r att utveckla TA-branschen och hj\u00e4lpa f\u00f6retag att skapa verkligt aff\u00e4rsv\u00e4rde genom ett mer proaktivt och strategiskt arbete med kompetensf\u00f6rs\u00f6rjning.<\/p>\n\n\n\n

Vad kommer du att prata om p\u00e5 Framtidens HR?<\/strong><\/h4>\n\n\n\n

\u2013 Jag kommer att prata om hur f\u00f6retag\u00a0b\u00f6r\u00a0anv\u00e4nda\u00a0Employer\u00a0Branding\u00a0mer strategiskt f\u00f6r att attrahera kritisk kompetens \u2013 inte bara genom synlighet, utan genom att bli relevanta f\u00f6r r\u00e4tt m\u00e5lgrupper.<\/p>\n\n\n\n

Varf\u00f6r \u00e4r det viktigt?<\/strong><\/h4>\n\n\n\n

\u2013 Det \u00e4r viktigt eftersom m\u00e5nga organisationer fortfarande underskattar hur avg\u00f6rande deras\u00a0Employer\u00a0Branding\u00a0arbete \u00e4r f\u00f6r att n\u00e5 r\u00e4tt kompetens.\u00a0Problemet \u00e4r inte alltid att kandidaterna saknas \u2013 ofta handlar det om att budskapet \u00e4r otydligt eller inte n\u00e5r fram till r\u00e4tt m\u00e5lgrupp, eller att man till och med oavsiktligt v\u00e4nder sig till fel m\u00e5lgrupp.<\/p>\n\n\n\n

Vad \u00e4r det mest kontroversiella du kommer att s\u00e4ga p\u00e5 scen?<\/strong><\/h4>\n\n\n\n

\u2013\u00a0 Att\u00a0Employer\u00a0Branding\u00a0ofta \u00e4r en underv\u00e4rderad och felorganiserad funktion! Man s\u00e4ger att den \u00e4r viktig, men organiserar den ofta p\u00e5 ett s\u00e4tt som g\u00f6r det sv\u00e5rt att skapa faktisk effekt. Man skulle kunna beskriva det som “tomtebloss-insatser” ibland.<\/p>\n\n\n\n

Vad \u00e4r en sak som m\u00e5nga HR-ledare tror p\u00e5 \u2013 men som du tycker \u00e4r helt fel?<\/strong><\/h4>\n\n\n\n

\u2013\u00a0 Att Talent\u00a0Acquisition\u00a0 \u00e4r en instegsroll p\u00e5 v\u00e4g mot en \u201driktig\u201d HR-roll. Jag tycker tv\u00e4rtom att TA \u00e4r ett specialistomr\u00e5de och en profession med direkt p\u00e5verkan p\u00e5 aff\u00e4ren och d\u00e4rf\u00f6r beh\u00f6ver ses och ledas d\u00e4refter.<\/p>\n\n\n\n

Vilken HR-trend tycker du \u00e4r mest \u00f6verskattad \u2013 och varf\u00f6r?<\/strong><\/h4>\n\n\n\n

\u2013\u00a0 Det kanske inte \u00e4r en trend, men jag tycker att vi ibland har en \u00f6vertro p\u00e5 processer. Vi \u00e4r duktiga p\u00e5 att bygga strukturer, modeller och steg \u2013 men tappar bort fr\u00e5gan om vilket aff\u00e4rsproblem vi faktiskt ska l\u00f6sa.<\/p>\n\n\n\n

Vilket \u00e4r det st\u00f6rsta misstaget organisationer g\u00f6r n\u00e4r de f\u00f6rs\u00f6ker f\u00f6rb\u00e4ttra medarbetarupplevelsen?<\/strong><\/h4>\n\n\n\n

\u2013\u00a0 De fastnar i symboliska initiativ \u2013 det man brukar kalla \u201dglass och ballonger\u201d \u2013 n\u00e4r det som\u00a0verkligen beh\u00f6vs \u00e4r b\u00e4ttre ledarskap och b\u00e4ttre f\u00f6ruts\u00e4ttningar i vardagen.<\/p>\n\n\n\n

Om du kunde f\u00f6r\u00e4ndra en sak i hur f\u00f6retag arbetar med HR, vad skulle det vara?<\/strong>\u00a0<\/h4>\n\n\n\n

\u2013 Jag skulle vilja se att HR tar ett tydligare kliv mot aff\u00e4ren \u2013 b\u00e5de i f\u00f6rst\u00e5else, spr\u00e5k och prioriteringar. Det kr\u00e4ver b\u00e4ttre analys, b\u00e4ttre anv\u00e4ndning av data och en st\u00f6rre f\u00f6rm\u00e5ga att visa hur HR-arbetet bidrar till aff\u00e4rsv\u00e4rde.<\/p>\n\n\n\n

Vad \u00e4r en sak HR-ledare borde sluta g\u00f6ra under 2026?<\/strong><\/h4>\n\n\n\n

\u2013\u00a0 Att agera f\u00f6rst n\u00e4r behovet redan \u00e4r akut! Det \u00e4r b\u00e5de dyrt, stressande och ineffektivt. HR-ledare borde sluta arbeta reaktivt med kompetensf\u00f6rs\u00f6rjning och\u00a0ist\u00e4llet\u00a0b\u00f6rja ta sin kompetensf\u00f6rs\u00f6rjning p\u00e5 allvar genom att planera l\u00e5ngsiktigt och hantera omr\u00e5det strategiskt!<\/p>\n\n\n\n

Om du bara fick ge ett enda r\u00e5d till en HR-ledare som vill ligga steget f\u00f6re \u2013 vad skulle det vara?<\/strong><\/h4>\n\n\n\n

\u2013  Investera i r\u00e4tt kompetens, bra system och modern teknik och f\u00e5 p\u00e5 plats en HR-organisation som m\u00f6jligg\u00f6r tv\u00e4rfunktionellt samarbete! Det \u00e4r vad som kr\u00e4vs f\u00f6r ett fungerande arbete med kompetensf\u00f6rs\u00f6rjning. H\u00e4r har m\u00e5nga organisationer fortfarande en hel del kvar att g\u00f6ra. <\/p>\n\n\n\n

Vill du h\u00f6ra mer av Louise och f\u00e5 insikter i hur ni kan jobba mer strategiskt med\u00a0Employer\u00a0Branding? D\u00e5 tycker vi att du ska registrera dig f\u00f6r\u00a0Framtidens HR 2026<\/a>. Det \u00e4r ett av Sveriges st\u00f6rsta HR-event och \u00e4r perfekt f\u00f6r dig som vill ligga steget f\u00f6re och samtidigt ut\u00f6ka ditt n\u00e4tverk. Eventet \u00e4r gratis men platserna \u00e4r begr\u00e4nsade \u2013\u00a0registrera dig h\u00e4r!<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Hur bygger man egentligen en strategi f\u00f6r att attrahera r\u00e4tt kompetens \u2013 inte bara fler kandidater Inf\u00f6r\u00a0Framtidens HR\u00a0har vi pratat med Louise\u00a0Thulin,\u00a0expert\u00a0inom Talent\u00a0Acquisition,\u00a0om varf\u00f6r\u00a0Employer\u00a0Branding\u00a0beh\u00f6ver ta ett kliv fr\u00e5n synlighet till verklig relevans. I denna bloggpostdelar hon sina perspektiv p\u00e5 vad HR ofta g\u00f6r fel, varf\u00f6r reaktiv kompetensf\u00f6rs\u00f6rjning h\u00e5ller oss tillbaka \u2013 och vad som kr\u00e4vs […]<\/p>\n","protected":false},"author":30,"featured_media":21747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[781,894],"tags":[],"class_list":["post-21746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding","category-framtidens-hr"],"acf":[],"yoast_head":"\nFr\u00e5n synlighet till relevans \u2013 s\u00e5 bygger du en strategisk Talent\u00a0Acquisition - Benifex<\/title>\n<meta name=\"description\" content=\"S\u00e5 h\u00e4r tycker experten Louise Thulin att Employer Branding och Talent Acquisition hj\u00e4lper HR att attrahera, rekrytera och skapa verkligt aff\u00e4rsv\u00e4rde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fr\u00e5n synlighet till relevans \u2013 s\u00e5 bygger du en strategisk Talent\u00a0Acquisition\" \/>\n<meta property=\"og:description\" content=\"S\u00e5 h\u00e4r tycker experten Louise Thulin att Employer Branding och Talent Acquisition hj\u00e4lper HR att attrahera, rekrytera och skapa verkligt aff\u00e4rsv\u00e4rde.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T07:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T07:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/Louise-Thulin-i-konferensen-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Palmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Palmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\"},\"author\":{\"name\":\"Tom Palmer\",\"@id\":\"https:\/\/benifex.com\/sv\/#\/schema\/person\/bbad73a78843dc22aa26b1c10ceb7677\"},\"headline\":\"Fr\u00e5n synlighet till relevans \u2013 s\u00e5 bygger du en strategisk Talent\u00a0Acquisition\",\"datePublished\":\"2026-04-30T07:00:05+00:00\",\"dateModified\":\"2026-04-30T07:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\"},\"wordCount\":763,\"publisher\":{\"@id\":\"https:\/\/benifex.com\/sv\/#organization\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/2\/Louise-Thulin-i-konferensen-1.jpg\",\"articleSection\":[\"Employer branding\",\"Framtidens HR\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\",\"url\":\"https:\/\/benifex.com\/sv\/fran-synlighet-till-relevans-sa-bygger-du-en-strategisk-talent-acquisition\/\",\"name\":\"Fr\u00e5n synlighet till relevans \u2013 s\u00e5 bygger du en strategisk Talent\u00a0Acquisition - 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