{"id":21497,"date":"2021-12-16T07:45:00","date_gmt":"2021-12-16T06:45:00","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/hallbara-formaner-sa-moter-du-dagens-krav-fran-medarbetarna\/"},"modified":"2026-03-22T11:08:37","modified_gmt":"2026-03-22T10:08:37","slug":"hallbara-formaner-sa-moter-du-dagens-krav-fran-medarbetarna","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/hallbara-formaner-sa-moter-du-dagens-krav-fran-medarbetarna\/","title":{"rendered":"H\u00e5llbara f\u00f6rm\u00e5ner \u2013 s\u00e5 m\u00f6ter du dagens krav fr\u00e5n medarbetarna"},"content":{"rendered":"

H\u00e5llbarhetsfr\u00e5gor st\u00e5r h\u00f6gt upp p\u00e5 agendan f\u00f6r organisationer och f\u00f6retag v\u00e4rlden \u00f6ver, och blir allt viktigare f\u00f6r varje dag som g\u00e5r. Yngre generationer, som Generation Z, attraheras av f\u00f6retag som har tydliga v\u00e4rderingar \u2013som visar p\u00e5 och inneb\u00e4r att man vill bidra till en b\u00e4ttre v\u00e4rld.<\/p>\n

<\/p>\n

Vi genomf\u00f6rde tillsammans med marknadsunders\u00f6kningsf\u00f6retaget Kantar Sifo en unders\u00f6kning f\u00f6r att ta reda p\u00e5 vad som \u00e4r viktigast f\u00f6r Generation Z. Bland resultaten, som vi redovisar i v\u00e5r e-bok Gen Z <\/a><\/span>fann vi att organisationer d\u00e4r alla uppfattas ha samma karri\u00e4rs m\u00f6jligheter samt som tar ett milj\u00f6ansvar, \u00e4r mer attraktiva f\u00f6r Generation Z som arbetgivare. Faktum \u00e4r att en av fyra unga kvinnor och en av fem unga m\u00e4n s\u00e4ger att de skulle \u00f6verv\u00e4ga att arbeta f\u00f6r en arbetsgivare som de annars inte skulle varit intresserade av \u2013 om f\u00f6retaget ans\u00e5gs vara milj\u00f6v\u00e4nligt.<\/p>\n

Tre av tio deltagare i unders\u00f6kningen sa till och med att de skulle best\u00e4mma sig f\u00f6r att inte ta anst\u00e4llning hos en arbetsgivare som de annars \u00e4r intresserade av, om arbetsgivarens produkter eller tj\u00e4nster hade en negativ p\u00e5verkan p\u00e5 milj\u00f6n.<\/span><\/span><\/p>\n

Hur ska d\u00e5 organisationer och f\u00f6retag g\u00f6ra f\u00f6r att m\u00f6ta sina medarbetares krav, och se till att de betraktas som arbetsgivare som tar ansvar <\/span>f\u00f6r milj\u00f6n och allas lika v\u00e4rde?<\/span><\/p>\n

\"H\u00e5llbara_f\u00f6rm\u00e5ner_2\"<\/h2>\n

Generation Z vill ha gr\u00f6nare alternativ<\/h2>\n

Ett f\u00f6retags f\u00f6rm\u00e5nserbjudande kan spela en viktig roll f\u00f6r en medarbetares str\u00e4van efter en mer h\u00e5llbar livsstil, och kan dessutom vara ett s\u00e4tt att attrahera nya talanger. V\u00e5r unders\u00f6kning<\/a><\/span> visar att 54% av kvinnorna som tillfr\u00e5gades s\u00e4ger att klimatkompenserande f\u00f6rm\u00e5ner<\/a> \u00e4r mycket viktiga f\u00f6r dem.<\/p>\n

<\/span>Idag \u00e4r en arbetsgivares<\/span> f\u00f6rm\u00e5ga att tillgodose <\/span>varje generation genom att se \u00f6ver sitt<\/span> f\u00f6rm\u00e5nsutbud<\/span> n\u00e5got som \u00e4r avg\u00f6rande. Genom att erbjuda r\u00e4tt f\u00f6rm\u00e5ner <\/span>visar att du som arbetsgivare k\u00e4nner till, f\u00f6rst\u00e5r och st\u00f6djer dina medarbetares v\u00e4rderingar. <\/span>Men hur g\u00f6r man d\u00e5 som arbetsgivare f\u00f6r att lyckas?<\/span><\/p>\n

 <\/span><\/p>\n

Benifys milj\u00f6m\u00e4rkta f\u00f6rm\u00e5ner<\/h2>\n

H\u00e4r i Sverige erbjuder m\u00e5nga arbetsgivare sina medarbetare att ta del av f\u00f6rm\u00e5ner fr\u00e5n olika leverant\u00f6rer via Benify-plattformen. D\u00e4r \u00e4r det nu ocks\u00e5 m\u00f6jligt att hitta ett stort antal personalf\u00f6rm\u00e5ner som har en milj\u00f6m\u00e4rkning. Det inneb\u00e4r att man som medarbetare enkelt och tydligt kan se vilka f\u00f6rm\u00e5ner som \u00e4r gr\u00f6na och h\u00e5llbara. F\u00f6r att klassas som en gr\u00f6n f\u00f6rm\u00e5n m\u00e5ste f\u00f6rm\u00e5nen med m\u00e4rkningen uppfylla Benifys villkor och krav. Det betyder att vi endast milj\u00f6m\u00e4rker leverant\u00f6rer som har etablerat ett starkt h\u00e5llbart varum\u00e4rke, eller andra f\u00f6rm\u00e5ner som ses som h\u00e5llbara och milj\u00f6v\u00e4nliga j\u00e4mf\u00f6rt med andra leverant\u00f6rer i samma kategori.<\/span><\/p>\n


<\/span>\"H\u00e5llbara_f\u00f6rm\u00e5ner_1\"
<\/span><\/p>\n

Genom att erbjuda gr\u00f6na f\u00f6rm\u00e5ner kan medarbetare g\u00f6ra smartare och milj\u00f6v\u00e4nligare val, som g\u00e5r i linje med deras v\u00e4rderingar. Det hj\u00e4lper ocks\u00e5 f\u00f6retag att st\u00e4rka sitt arbetsgivarvarum\u00e4rke \u2013 och attrahera nya talanger.<\/span><\/p>\n

H\u00e4r \u00e4r n\u00e5gra exempel p\u00e5 milj\u00f6v\u00e4nliga f\u00f6rm\u00e5ner som g\u00e5r att hitta i plattformen:<\/p>\n

<\/span><\/p>\n

    \n
  • Ett urval h\u00e5llbara transportf\u00f6rm\u00e5ner, som exempelvis cyklar och kollektivtrafik<\/span><\/li>\n
  • Carpooling och elbilar<\/span><\/li>\n
  • Klimatkompenserande f\u00f6rm\u00e5ner<\/span><\/li>\n
  • F\u00f6rm\u00e5ner f\u00f6r hemst\u00e4dning, d\u00e4r milj\u00f6v\u00e4nliga produkter anv\u00e4nds <\/span><\/li>\n
  • Livsmedel, som exempelvis hemleverans av lokala produkter\n

    <\/span><\/li>\n<\/ul>\n

    \n

    Som leverant\u00f6r av personalf\u00f6rm\u00e5ner har Benify ett stort ansvar att hj\u00e4lpa sina kunder att erbjuda h\u00e5llbara f\u00f6rm\u00e5ner till sina medarbetare \u2013 n\u00e5got som i sin tur ger positiva effekter p\u00e5 medarbetarnas psykiska v\u00e4lbefinnande. Vi k\u00e4nner ocks\u00e5 ett socialt ansvar i att vara milj\u00f6m\u00e4ssigt, socialt och ekonomiskt h\u00e5llbara i v\u00e5r dagliga verksamhet<\/em>.
    – Jesper Johansson, h\u00e5llbarhetschef, Benify<\/span><\/p>\n<\/blockquote>\n

    Vill du ha hj\u00e4lp med att bygga en strategi f\u00f6r dina f\u00f6rm\u00e5ner? Ladda g\u00e4rna ner v\u00e5ra gratistips redan nu:<\/p>\n

    {{cta(’39a0036a-b7fc-42a4-bbec-ec4617a3c548′)}}<\/p>\n","protected":false},"excerpt":{"rendered":"

    H\u00e5llbarhetsfr\u00e5gor st\u00e5r h\u00f6gt upp p\u00e5 agendan f\u00f6r organisationer och f\u00f6retag v\u00e4rlden \u00f6ver, och blir allt viktigare f\u00f6r varje dag som g\u00e5r. Yngre generationer, som Generation Z, attraheras av f\u00f6retag som har tydliga v\u00e4rderingar \u2013som visar p\u00e5 och inneb\u00e4r att man vill bidra till en b\u00e4ttre v\u00e4rld.<\/p>\n","protected":false},"author":0,"featured_media":21499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[749,745,751],"tags":[753,747,755],"class_list":["post-21497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anstallningsformaner","category-engagerade-medarbetare","category-hallbarhet","tag-anstallningsformaner","tag-engagerade-medarbetare","tag-hallbarhet"],"acf":[],"yoast_head":"\nH\u00e5llbara f\u00f6rm\u00e5ner \u2013 s\u00e5 m\u00f6ter du dagens krav fr\u00e5n medarbetarna<\/title>\n<meta name=\"description\" content=\"H\u00e5llbara f\u00f6rm\u00e5ner blir allt viktigare, s\u00e4rskilt n\u00e4r 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