{"id":21435,"date":"2022-07-12T07:15:00","date_gmt":"2022-07-12T05:15:00","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/formansstrategi-darfor-ska-du-anpassa-formaner-efter-generation\/"},"modified":"2026-03-22T11:06:56","modified_gmt":"2026-03-22T10:06:56","slug":"formansstrategi-darfor-ska-du-anpassa-formaner-efter-generation","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/formansstrategi-darfor-ska-du-anpassa-formaner-efter-generation\/","title":{"rendered":"F\u00f6rm\u00e5nsstrategi: D\u00e4rf\u00f6r ska du anpassa f\u00f6rm\u00e5ner efter generation"},"content":{"rendered":"

Var i livet befinner sig dina medarbetare? N\u00e4ra pensionen, \u00e4r de nyutexaminerade eller har en eller tv\u00e5 sm\u00e5ttingar hemma? 91% av de tillfr\u00e5gade arbetsgivarna i Benifys unders\u00f6kning, som resulterat i rapporten \u201dDet nya normala\u201d<\/a>, svarar att de inte g\u00f6r skillnad p\u00e5 generation n\u00e4r de s\u00e4tter ihop ett f\u00f6rm\u00e5nsutbud. Men \u00e4r det verkligen r\u00e4tt v\u00e4g att g\u00e5?<\/p>\n

<\/p>\n

F\u00e5 arbetsgivare anpassar f\u00f6rm\u00e5nsutbudet efter vilken generation som arbetar hos dem. Bara 9% av de \u00f6ver 500 arbetsgivare som f\u00e5tt fr\u00e5gan fr\u00e5n Benify, s\u00e4<\/p>\n

ger att de justerat och anpassat f\u00f6rm\u00e5nerna efter de som jobbar p\u00e5 arbetsplatsen.<\/p>\n

Malin S B\u00f6refelt, f\u00f6rm\u00e5nsutvecklare p\u00e5 Benify, menar att en f\u00f6rm\u00e5nsstrategi som \u00e4r anpassad efter de generationer som finns p\u00e5 arbetsplatsen \u2013 kan leda till en rad f\u00f6rdelar.<\/p>\n

\n

\u2013 Vi har olika behov genom livet. N\u00e4rmar vi oss pensionen, tycker vi att sjukv\u00e5rdsf\u00f6rm\u00e5ner \u00e4r viktiga, av f\u00f6rklarliga sk\u00e4l. F\u00f6r yngre generationer \u00e4r flextid<\/span> viktigt, allts\u00e5 att kunna jobba n\u00e4r jag sj\u00e4lv vill. One size fits all <\/span>g\u00e4ller inte f\u00f6r f\u00f6rm\u00e5ner.<\/span><\/p>\n

\n

 <\/p>\n

Vikten av en f\u00f6rm\u00e5nsstrategi<\/h2>\n

Att f\u00f6rs\u00f6ka utforma och s\u00e4tta en intern f\u00f6rm\u00e5nsstrategi, kan leda till positiva effekter. Med f\u00f6rm\u00e5ner anpassade efter vilken generation du vill locka till dig, kan du bygga ett starkare arbetsgivarvarum\u00e4rke.<\/span><\/p>\n<\/div>\n

\"Malin<\/span><\/div>\n
\n

\u2013 Vad vill jag f\u00f6rmedla? Vad f\u00f6r arbetsgivare vill vi vara? Vad st\u00e5r vi f\u00f6r? Det \u00e4r saker att t\u00e4nka p\u00e5, s\u00e4ger Malin S B\u00f6refelt.<\/p>\n

Det \u00e4r en sak att erbjuda f\u00f6rm\u00e5ner, en annan sak att f\u00e5 medarbetarna att faktiskt anv\u00e4nda dem. L\u00e5g nyttjandegrad kan motverkas genom att till exempel samla alla f\u00f6rm\u00e5ner i en digital f\u00f6rm\u00e5nsportal i mobilen<\/a>, som g\u00f6r det enkelt att hantera sina f\u00f6rm\u00e5ner p\u00e5 spr\u00e5ng.<\/p>\n

 <\/p>\n

Generation C vill ha friskv\u00e5rd  <\/h2>\n

F\u00f6rutom att anpassa f\u00f6rm\u00e5ner efter generationer, kan det ocks\u00e5 vara v\u00e4rt f\u00f6r arbetsgivare att lyfta blicken och fundera \u00f6ver vilken tid man f\u00f6r tillf\u00e4llet lever i. Under coronapandemin b\u00f6rjade \u201dGeneration Corona\u201d<\/a> bli ett alltmer allm\u00e4nt vedertaget begrepp f\u00f6r att beskriva den generation som kom ut p\u00e5 arbetsmarknaden n\u00e4r viruset h\u00e4grade som v\u00e4rst.<\/p>\n

I Benifys unders\u00f6kning \u201dFramtidens arbetsliv\u201d<\/a>, d\u00e4r 32 000 personer deltog, rankade den generation friskv\u00e5rd som den f\u00f6rm\u00e5n man v\u00e4rdesatte h\u00f6gst. Med tanke p\u00e5 att vi haft en tid av mycket stillasittande kan anledningen vara att man Generation C helt enkelt vill att arbetsgivaren underl\u00e4ttar f\u00f6r fysisk aktivitet. <\/p>\n

\u2013 Att ha ett f\u00f6rm\u00e5nsanpassat utbud betyder att man som arbetsgivare har \u00f6rat mot marken. Fr\u00e5ga era medarbetare vad de vill ha och se till att inkludera dem i f\u00f6rm\u00e5nsarbetet.<\/p>\n

Hon till\u00e4gger:<\/p>\n

\u2013 Att dessutom utse ambassad\u00f6rer internt som kan sprida f\u00f6rm\u00e5nsstrategin \u00e4r ett s\u00e4tt att skapa mer engagemang kring f\u00f6rm\u00e5nerna. \u00e4r en bra, inkludera dem i f\u00f6rm\u00e5nsarbetet.<\/p>\n

\"onboarding-1-dk\"<\/p>\n

H\u00e5llbarhetsarbetet<\/h2>\n

Vad medarbetaren vill ha \u00e4r inte alltid detsamma som vad arbetsgivaren vill ha. Att som arbetsgivare ha ett CSR-arbete, allts\u00e5 att jobba med h\u00e5llbarhet p\u00e5 olika s\u00e4tt, \u00e4r n\u00e5got som m\u00e5nga medarbetare idag tar f\u00f6r givet men inte n\u00e5got man rankar som viktigt.<\/p>\n

\u2013 H\u00e5llbarhet \u00e4r en delikat fr\u00e5ga. H\u00e4r t\u00e4nker jag att det \u00e4r viktigt att prata om varf\u00f6r h\u00e5llbarhet \u00e4r viktigt och att det \u00e4r n\u00e5got som alla ska bidra till. P\u00e5 Benify har vi exempelvis haft en h\u00e4lsoutmaning d\u00e4r vi donerat till v\u00e4lg\u00f6renhet. S\u00e5dana initiativ kan man koppla till m\u00e5let, men det kr\u00e4vs att alla \u00e4r med p\u00e5 t\u00e5get fr\u00e5n b\u00f6rjar och att det finns f\u00f6ruts\u00e4ttningar f\u00f6r alla att bidra, s\u00e4ger Malin S B\u00f6refelt.<\/p>\n

Hon summerar:<\/p>\n

\u2013 Ha ett t\u00e4nk genom hela anst\u00e4llningscykeln s\u00e5 att det finns n\u00e5got f\u00f6r alla. Snegla g\u00e4rna p\u00e5 andra f\u00f6r inspiration, men kopiera inte rakt av utan t\u00e4nk igenom vad den f\u00f6rm\u00e5nen skulle g\u00f6ra f\u00f6r just er och hur det st\u00e4rker eller bidrar till ett \u00f6kat employer brand.<\/p>\n

\n

Vill du veta mer om hur landets arbetsgivare arbetar med f\u00f6rm\u00e5ner och anpassar sig efter tiden efter coronapandemin? Ladda ner Benifys rapport \u201dDet nya normala \u2013 insikter och l\u00e4rdomar fr\u00e5n dagens arbetsgivare\u201d.{{cta(‘a83d1368-98d4-46d4-9121-b7dcb0a1806a’,’justifycenter’)}}<\/p>\n

 <\/p>\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Var i livet befinner sig dina medarbetare? N\u00e4ra pensionen, \u00e4r de nyutexaminerade eller har en eller tv\u00e5 sm\u00e5ttingar hemma? 91% av de tillfr\u00e5gade arbetsgivarna i Benifys unders\u00f6kning, som resulterat i rapporten \u201dDet nya normala\u201d, svarar att de inte g\u00f6r skillnad p\u00e5 generation n\u00e4r de s\u00e4tter ihop ett f\u00f6rm\u00e5nsutbud. Men \u00e4r det verkligen r\u00e4tt v\u00e4g att […]<\/p>\n","protected":false},"author":0,"featured_media":21347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[749,777,761],"tags":[753,779,763],"class_list":["post-21435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anstallningsformaner","category-digitalisering","category-personalhalsa","tag-anstallningsformaner","tag-digitalisering","tag-personalhalsa"],"acf":[],"yoast_head":"\nF\u00f6rm\u00e5nsstrategi: D\u00e4rf\u00f6r ska du anpassa f\u00f6rm\u00e5ner efter generation<\/title>\n<meta name=\"description\" content=\"Varf\u00f6r \u00e4r det viktigt att anpassa f\u00f6rm\u00e5ner efter generationerna p\u00e5 arbetsplatsen? 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