{"id":21269,"date":"2019-09-17T09:41:17","date_gmt":"2019-09-17T07:41:17","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/ge-dina-anstallda-vad-de-vill-ha-en-individanpassad-medarbetarupplevelse\/"},"modified":"2026-03-22T11:03:00","modified_gmt":"2026-03-22T10:03:00","slug":"ge-dina-anstallda-vad-de-vill-ha-en-individanpassad-medarbetarupplevelse","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/ge-dina-anstallda-vad-de-vill-ha-en-individanpassad-medarbetarupplevelse\/","title":{"rendered":"Ge dina anst\u00e4llda vad de vill ha: en individanpassad medarbetarupplevelse"},"content":{"rendered":"

Vilka arbetsgivare kommer att lyckas locka till sig och beh\u00e5lla de b\u00e4sta medarbetarna fram\u00f6ver? Det korta svaret \u00e4r: de som lyckas erbjuda en lika skr\u00e4ddarsydd, relevant och individanpassad upplevelse p\u00e5 jobbet som vi alla har vant oss vid p\u00e5 fritiden.<\/span><\/p>\n

<\/p>\n

Kommer du ih\u00e5g hur det var innan det fanns str\u00f6mningstj\u00e4nster f\u00f6r tv, film och musik? N\u00e4r man inte kunde lyssna eller titta p\u00e5 vad man ville n\u00e4r man ville?<\/span><\/p>\n

Det var inte s\u00e4rskilt l\u00e4nge sedan tabl\u00e5lagd radio och tv \u2013 d\u00e4r n\u00e5gon annan best\u00e4mde b\u00e5de tidpunkt och inneh\u00e5ll \u2013 var de enda alternativen. Det fanns inga skr\u00e4ddarsydda utbud eller personliga rekommendationer. Ville man titta eller lyssna p\u00e5 n\u00e5got var man tvungen att pricka in r\u00e4tt tid och kanal. P\u00e5 sin h\u00f6jd kunde man tidsinst\u00e4llda sin vhs- eller kassettbandspelare till att spela in s\u00e5 att man kunde titta i efterhand (efter att man spolat tillbaka bandet, f\u00f6rst\u00e5s).<\/span><\/p>\n

Det h\u00e4r k\u00e4nns redan som en annan tid. Idag har vi vant oss vid st\u00e4ndig tillg\u00e5ng till ett n\u00e4stintill obegr\u00e4nsat utbud av filmer, tv-serier, musik och poddar. Och n\u00e4r vi har tittat p\u00e5 en sak f\u00e5r vi genast tips om n\u00e5got annat, baserat p\u00e5 v\u00e5rt val. \u201dGillade du detta? Prova det h\u00e4r!\u201d eller \u201dTyckte du om den h\u00e4r l\u00e5ten? D\u00e5 borde du gilla den h\u00e4r artisten.\u201d <\/span><\/p>\n

\"anstallda-vill-ha-en-individanpassad-medarbetarupplevelse\"<\/span><\/p>\n

En personlig touch<\/span><\/h2>\n

Algoritmerna som str\u00f6mningstj\u00e4nsterna anv\u00e4nder f\u00f6r att moderera v\u00e5ra preferenser inneb\u00e4r att vi varje g\u00e5ng vi loggar in m\u00f6ts av skr\u00e4ddarsytt inneh\u00e5ll som tilltalar oss personligen. Rekommendationer, historik och preferenser \u00e4r unika f\u00f6r varje anv\u00e4ndare. Upplevelsen blir individanpassad \u2013 och det som \u00e4r individanpassat g\u00f6r oss n\u00f6jdare.<\/span><\/p>\n

I ett blogginl\u00e4gg fr\u00e5n HubSpot<\/a> illustrerades individanpassning med att f\u00e5 en personlig baseball-keps: \u201dN\u00e5gon ger dig en keps i precis r\u00e4tt storlek med ditt favoritlags logga framtill och dina initialer broderade p\u00e5 sidan. Utan individanpassning f\u00e5r du ist\u00e4llet en keps med storleken \u2019one-size-fits-all\u2019 och loggan fr\u00e5n ett lag du avskyr p\u00e5 framsidan. Inga initialer. Ingen h\u00e4nsyn alls till vad du faktiskt tycker om.\u201d<\/span><\/p>\n

Individanpassat = relevant<\/span><\/h2>\n

Den h\u00e4r artikeln fr\u00e5n Linkdex<\/a> rapporterar om en studie genomf\u00f6rd av Agilone med 3000 brittiska och amerikanska kunder. Mer \u00e4n 70% uppgav att de f\u00f6rv\u00e4ntar sig en individanpassad upplevelse n\u00e4r de interagerar med olika varum\u00e4rken.<\/span>
Varf\u00f6r \u00e4r det egentligen s\u00e5 viktigt med individanpassning? Ett av sk\u00e4len, enligt en studie fr\u00e5n University of Texas<\/a>, \u00e4r att individanpassning hj\u00e4lper oss att minska risken att drunkna i informationsfl\u00f6det. Vi \u00f6versk\u00f6ljs av information varje dag via mejl, sms, pushnotiser, sociala medier \u2013 konkurrensen om v\u00e5r uppm\u00e4rksamhet \u00e4r stenh\u00e5rd. Genom individanpassning f\u00e5r vi st\u00f6rre kontroll \u00f6ver vad som visas f\u00f6r oss. Informationen filtreras f\u00f6r att passa v\u00e5ra preferenser.<\/span><\/p>\n

En intressant po\u00e4ng i HubSpots blogginl\u00e4gg ovan \u00e4r att filtrering och individanpassning inte n\u00f6dv\u00e4ndigtvis inneb\u00e4r att m\u00e4ngden information vi m\u00f6ts av faktiskt blir mindre \u2013 men vi upplever att det \u00e4r s\u00e5. Varf\u00f6r? F\u00f6r att informationen \u00e4r relevant f\u00f6r oss personligen. Och relevans \u00e4r avg\u00f6rande f\u00f6r individanpassning.<\/span><\/p>\n

S\u00e5 \u00e4ven om vi fortfarande m\u00f6ts av \u2013 och tar till oss \u2013 m\u00e4ngder av information g\u00f6r relevansen att fl\u00f6det upplevs som mindre \u00f6verv\u00e4ldigande.<\/span><\/p>\n

Samma logik kan f\u00f6rst\u00e5s \u00e4ven appliceras p\u00e5 arbetsplatsen.<\/span><\/p>\n

\"varfor-det-ar-viktigt-med-individanpassning-av-medarbetarupplevelsen\"<\/span><\/p>\n

Hur kan du individanpassa medarbetarupplevelsen?<\/span><\/h2>\n

Varje medarbetare har sina egna behov och preferenser beroende p\u00e5 livssituation och vilken av generationerna babyboomers, generation X, millennials eller generation Z de tillh\u00f6r. <\/span><\/p>\n

F\u00f6r att attrahera och beh\u00e5lla talanger beh\u00f6ver dagens arbetsgivare erbjuda s\u00e5v\u00e4l befintliga som potentiella medarbetare en individanpassad och engagerande upplevelse. S\u00e5 hur kan du skapa en individanpassad medarbetarupplevelse i just din organisation? Genom att skr\u00e4ddarsy ditt erbjudande till varje individ. Och hur skr\u00e4ddarsyr du ditt erbjudande? Genom att g\u00f6ra det relevant f\u00f6r individen och ge medarbetaren tillr\u00e4ckligt mycket flexibilitet f\u00f6r att sj\u00e4lv kunna v\u00e4lja det som \u00e4r meningsfullt f\u00f6r dem.<\/span><\/p>\n

Flexibla f\u00f6rm\u00e5nspotter, rabatterad kollektivtrafik, subventionerad lunch, friskv\u00e5rdsbidrag, f\u00f6rm\u00e5ner<\/a> som ocks\u00e5 kan nyttjas av anh\u00f6riga \u2013 det finns mycket du som arbetsgivare kan erbjuda dina medarbetare p\u00e5 ett personligt plan. Och n\u00e4r de k\u00e4nner sig sedda och uppskattade som individer blir de garanterat n\u00f6jdare och mer engagerade p\u00e5 jobbet.<\/span><\/p>\n

Vill du l\u00e4ra dig mer om hur du kan skapa en b\u00e4ttre medarbetarupplevelse? Ladda ner Employee Experience<\/a>: s\u00e5 kan du maximera och optimera varje steg av medarbetarupplevelsen gratis redan idag!
<\/span><\/p>\n

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