{"id":21259,"date":"2019-05-02T16:51:39","date_gmt":"2019-05-02T14:51:39","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/sa-blir-medarbetarna-de-basta-ambassadorerna-for-ditt-varumarke\/"},"modified":"2026-03-22T11:02:38","modified_gmt":"2026-03-22T10:02:38","slug":"sa-blir-medarbetarna-de-basta-ambassadorerna-for-ditt-varumarke","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/sa-blir-medarbetarna-de-basta-ambassadorerna-for-ditt-varumarke\/","title":{"rendered":"S\u00e5 blir medarbetarna de b\u00e4sta ambassad\u00f6rerna f\u00f6r ditt varum\u00e4rke"},"content":{"rendered":"

N\u00e4r det g\u00e4ller det egna ryktet och varum\u00e4rket l\u00e4gger m\u00e5nga f\u00f6retag tid och resurser p\u00e5 vad deras kunder tycker om deras produkter och tj\u00e4nster \u2013 och vilka omd\u00f6men dessa kunder skriver p\u00e5 olika recensionssajter. Och inget fel med det: i v\u00e5r digitala tids\u00e5lder \u00e4r recensioner viktigare \u00e4n n\u00e5gonsin.<\/span><\/p>\n

<\/p>\n

S\u00e5 visst \u00e4r kunderna viktiga. Men inte lika viktiga som de egna medarbetarna.<\/p>\n

 \u201cKunderna kommer inte f\u00f6rst. Medarbetarna kommer f\u00f6rst. Om du tar hand om dina medarbetare s\u00e5 tar de hand om dina kunder.\u201d
\u2013 <\/span>Richard Branson\"employee-experience-brand-ambassadors\"<\/p>\n

D\u00e4rf\u00f6r \u00e4r medarbetarnas \u00e5sikter viktiga<\/h2>\n

Benifys senaste e-bok<\/a> handlar om hur n\u00f6jda medarbetare \u00e4r de mest v\u00e4rdefulla ambassad\u00f6rerna n\u00e4r det kommer till employer branding<\/a>. Det g\u00e4ller allts\u00e5 att r\u00e4tt r\u00f6ster h\u00f6rs mest. P\u00e5 samma s\u00e4tt som varum\u00e4rken drar nytta av sina mest lojala kunder kan arbetsgivare underl\u00e4tta sin rekrytering \u2013 och minska sin personaloms\u00e4ttning \u2013 genom att l\u00e5ta sina n\u00f6jdaste medarbetare ber\u00e4tta hur mycket de gillar sin arbetsplats.<\/p>\n

N\u00f6jda medarbetare kan ge dig marknadsf\u00f6ring som inte kan k\u00f6pas f\u00f6r pengar. Som Forbes skriver<\/a>: \u201d\u00c4ven om din marknadsf\u00f6ringsbudget inte r\u00e4cker till de hetaste reklambyr\u00e5erna s\u00e5 har du en konkurrensf\u00f6rdel som ingen annan har: dina medarbetare.\u201d<\/p>\n

Arbetsgivare har helt enkelt inte r\u00e5d att underskatta v\u00e4rdet av att odla ett gott rykte.<\/p>\n

St\u00e4rk dina medarbetare<\/h2>\n

Vill du g\u00f6ra dina medarbetare till positiva ambassad\u00f6rer f\u00f6r ditt varum\u00e4rke? F\u00f6lj denna enkla filosofi:<\/p>\n

“Behandla dina medarbetare s\u00e5 som du vill att de ska behandla dina viktigaste kunder.”<\/p>\n

\u2013 Steven Covey, The 7<\/em> Habits of Highly Effective People<\/em><\/p>\n

Dagens arbetsgivare beh\u00f6ver ocks\u00e5, som den h\u00e4r artikeln fr\u00e5n Gallup<\/u><\/a><\/strong> visar, \u201cerbjuda en fantastisk medarbetarupplevelse vid varje steg i anst\u00e4llningscykeln\u201d.<\/strong><\/p>\n

Vad k\u00e4nnetecknar d\u00e5 en fantastisk employee experience<\/a> f\u00f6r dagens anst\u00e4llda? Enligt Gallups studie inneb\u00e4r det bland annat att medarbetare f\u00e5r g\u00f6ra det de \u00e4r b\u00e4st p\u00e5 varje dag, ges m\u00f6jligheter till utveckling, upplever anst\u00e4llningstrygghet, har en sund balans mellan arbete och fritid samt ges goda f\u00f6ruts\u00e4ttningar f\u00f6r en h\u00e4lsosam livsstil. \u201dAtt m\u00f6ta de h\u00e4r f\u00f6rv\u00e4ntningarna genom en engagerande medarbetarupplevelse st\u00e4rker varum\u00e4rket, lockar m\u00e4nniskor till din verksamhet och \u2013 efter en bra introduktion \u2013 uppr\u00e4tth\u00e5ller deras engagemang\u201d.<\/p>\n

\"brand-ambassadors-employee-experience\"<\/p>\n

I v\u00e5r senaste e-bok om employee experience<\/em><\/span><\/a> delar vi med oss av fem tips f\u00f6r att g\u00f6ra medarbetarna till dina b\u00e4sta ambassad\u00f6rer. H\u00e4r \u00e4r tv\u00e5 av tipsen:<\/p>\n

1. Skapa riktlinjer f\u00f6r varum\u00e4rket<\/h3>\n

Innan du g\u00f6r dina medarbetare till varum\u00e4rkesambassad\u00f6rer b\u00f6r du f\u00f6rse dem med riktlinjer f\u00f6r hur de b\u00e4st beskriver organisationens m\u00e5ls\u00e4ttningar och v\u00e4rderingar. Ju mer l\u00e4ttillg\u00e4nglig den h\u00e4r informationen \u00e4r, desto st\u00f6rre \u00e4r sannolikheten att den anv\u00e4nds s\u00e5 att kommunikationen verkligen f\u00f6ljer varum\u00e4rket.<\/p>\n

2. Till\u00e5t improvisation<\/h3>\n

\u00c4ven om du vill att alla ska veta vad organisationen st\u00e5r f\u00f6r vill du kanske inte att hundra anst\u00e4llda repeterar exakt samma budskap online. Det blir helt enkelt inte s\u00e4rskilt autentiskt. L\u00e5t ist\u00e4llet varje medarbetare beskriva sin unika upplevelse av arbetsplatsen med egna ord f\u00f6r att visa hur de f\u00f6ljer f\u00f6retagets v\u00e4rderingar i vardagslivet.<\/p>\n

Vill du l\u00e4sa fler tips om hur dina anst\u00e4llda kan bli dina b\u00e4sta ambassad\u00f6rer? Ladda ner Benifys kostnadsfria e-bok \u201dEmployee Experience: s\u00e5 kan du maximera och optimera varje steg av medarbetarupplevelsen\u201d<\/a> redan idag!<\/strong><\/p>\n

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