{"id":21098,"date":"2021-04-22T07:00:00","date_gmt":"2021-04-22T05:00:00","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/hallbart-employer-brand-lat-klimatmalen-synas-i-din-formansstrategi\/"},"modified":"2026-03-22T10:57:57","modified_gmt":"2026-03-22T09:57:57","slug":"hallbart-employer-brand-lat-klimatmalen-synas-i-din-formansstrategi","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/hallbart-employer-brand-lat-klimatmalen-synas-i-din-formansstrategi\/","title":{"rendered":"H\u00e5llbart employer brand: l\u00e5t klimatm\u00e5len synas i din f\u00f6rm\u00e5nsstrategi"},"content":{"rendered":"

Klimatm\u00e5l och arbetsgivarvarum\u00e4rke g\u00e5r hand i hand. Eller borde \u00e5tminstone g\u00f6ra det. Men hur v\u00e4l avspeglas organisationens v\u00e4rderingar och h\u00e5llbarhetsarbete i de f\u00f6rm\u00e5ner<\/a> dina medarbetare har tillg\u00e5ng till idag? L\u00e4s om hur en f\u00f6rm\u00e5nsstrategi med h\u00e5llbarhet i fokus kan g\u00f6ra dig attraktivare som arbetsgivare \u2013 framf\u00f6r allt bland de yngre generationerna.<\/span><\/p>\n<\/h2>\n

<\/p>\n

Ledande arbetsgivare har sedan l\u00e4nge insett att f\u00f6rm\u00e5ner<\/a> \u00e4r ett effektivt verktyg f\u00f6r att attrahera och beh\u00e5lla kompetens. Och eftersom exempelvis tj\u00e4nstepension<\/a> och friskv\u00e5rdsbidrag<\/a> betraktas som sj\u00e4lvklarheter bland dagens medarbetare g\u00e4ller det f\u00f6r arbetsgivare att erbjuda ett mer unikt och omsorgsfullt framtaget utbud f\u00f6r att sticka ut; n\u00e5got som man bland annat kan l\u00e4sa om i G\u00f6teborgs-postens artikel D\u00e4rf\u00f6r \u00e4r personalf\u00f6rm\u00e5ner viktigare \u00e4n n\u00e5gonsin<\/a>.<\/span><\/p>\n

Att som arbetsgivare drivas av r\u00e4tt v\u00e4rderingar blir ocks\u00e5 allt viktigare. I en Sifo-unders\u00f6kning bland Gen Z<\/a> uppgav uppgav framf\u00f6r allt de unga tjejerna att v\u00e4rderingar v\u00e4ger lika tungt som l\u00f6n i valet av arbetsplats.<\/span><\/p>\n

Liknande tendenser syntes i en unders\u00f6kning fr\u00e5n Purpose Pulse<\/a>, d\u00e4r 61% av Generation Z och millennials (den yngsta respektive n\u00e4st yngsta generationen p\u00e5 dagens arbetsmarknad) svarade att det \u00e4r viktigt f\u00f6r dem att f\u00f6retag tar st\u00e4llning i fr\u00e5gor som de k\u00e4nner starkt f\u00f6r.<\/span><\/p>\n

\"H\u00e5llbartVilka fr\u00e5gor \u00e4r d\u00e5 viktigast f\u00f6r dagens unga vuxna? N\u00e4r Amnesty International fr\u00e5gade \u00f6ver 10 000 18-25-\u00e5ringar i 22 l\u00e4nder f\u00f6r sin studie Future of Humanity survey<\/a> uppgav 41% av deltagarna global uppv\u00e4rmning som den allra viktigaste utmaningen som v\u00e4rlden st\u00e5r inf\u00f6r idag. Och enligt Sifo-unders\u00f6kningen som n\u00e4mns h\u00e4r ovanf\u00f6r v\u00e4ljer var tredje ungdom bort klimatskadliga f\u00f6retag som arbetsgivare<\/a>.<\/span><\/p>\n

Deltagarna i Purpose Pulse unders\u00f6kning<\/a> var dessv\u00e4rre inte s\u00e4rskilt imponerade av f\u00f6retagens insatser i just klimatfr\u00e5gan: knappt 1 av 4 ans\u00e5g att de \u00e5tg\u00e4rder som har vidtagits \u00e4r tillr\u00e4ckliga.<\/span><\/p>\n

F\u00f6rm\u00e5ner som speglar organisationens och medarbetarnas v\u00e4rderingar<\/h3>\n

Vi vet allts\u00e5 att f\u00f6rm\u00e5ner \u00e4r viktiga f\u00f6r att locka r\u00e4tt kompetens, och att klimatfr\u00e5gan kan avg\u00f6ra ungas val av arbetsgivare. Den organisation som vill kunna locka till sig och beh\u00e5lla unga talanger beh\u00f6ver d\u00e4rmed kunna visa att klimatfr\u00e5gan och andra h\u00e5llbarhetsfr\u00e5gor inte bara \u00e4r viktiga p\u00e5 pappret, utan ocks\u00e5 ing\u00e5r i den \u00f6vergripande strategin \u2013 och \u00e5terspeglas i f\u00f6rm\u00e5nsutbudet. Att erbjuda h\u00e5llbara f\u00f6rm\u00e5ner m\u00f6jligg\u00f6r dessutom f\u00f6r medarbetarna att sj\u00e4lva g\u00f6ra aktiva val som motverkar klimatf\u00f6r\u00e4ndringar. Men till att b\u00f6rja med beh\u00f6vs en genomt\u00e4nkt f\u00f6rm\u00e5nsstrategi<\/a>.<\/span><\/p>\n

En lyckad strategi f\u00f6r f\u00f6rm\u00e5ner och kompensation tar avstamp i de v\u00e4rderingar som organisationen st\u00e5r f\u00f6r. F\u00f6rm\u00e5nsutbudet beh\u00f6ver ligga i linje med det \u00f6vergripande arbetsgivarvarum\u00e4rket, men ocks\u00e5 kunna m\u00f6ta skillnader i behov mellan olika generationer och individer.<\/span><\/p>\n

Som du kan l\u00e4sa i v\u00e5rt tidigare inl\u00e4gg D\u00e4rf\u00f6r beh\u00f6ver du en f\u00f6rm\u00e5nsstrategi<\/a> \u00e4r anst\u00e4llda hos arbetsgivare som f\u00f6ljer en f\u00f6rm\u00e5nsstrategi dessutom b\u00e5de n\u00f6jdare med sina f\u00f6rm\u00e5ner och mer ben\u00e4gna att se sig som positiva ambassad\u00f6rer f\u00f6r organisationen.<\/span><\/p>\n

En artikel i Harvard Business Review<\/a> framh\u00e5ller att inget f\u00f6retag kommer att kunna ignorera klimatf\u00f6r\u00e4ndringarna i l\u00e4ngden. Ist\u00e4llet beh\u00f6ver varje organisation hantera fr\u00e5gan p\u00e5 ett s\u00e4tt som \u00e4r relevant f\u00f6r den egna aff\u00e4rsverksamheten och kan l\u00e4nkas samman med den \u00f6vergripande strategin. Enligt artikeln b\u00f6r f\u00f6retag i st\u00f6rre utstr\u00e4ckning \u00e4n idag betrakta koldioxidutsl\u00e4pp som en dyr kostnad, s\u00e5v\u00e4l ekonomiskt som socialt. De beh\u00f6ver ocks\u00e5 vidta \u00e5tg\u00e4rder f\u00f6r att utv\u00e4rdera och minimera sin s\u00e5rbarhet inf\u00f6r de stora och sv\u00e5r\u00f6verblickbara milj\u00f6m\u00e4ssiga och ekonomiska konsekvenser som klimatf\u00f6r\u00e4ndringarna kommer att medf\u00f6ra.\"Climate_Goals2\"<\/span><\/p>\n

L\u00e5t medarbetarna sj\u00e4lva v\u00e4lja ur ett attraktivt och h\u00e5llbart f\u00f6rm\u00e5nsutbud<\/h3>\n

Flexibilitet och valfrihet<\/a> \u00e4r tv\u00e5 andra viktiga ledord f\u00f6r den som vill vara en attraktiv arbetsgivare idag. \u00c4ven denna insikt kan appliceras p\u00e5 f\u00f6rm\u00e5nsutbudet. Med flexibla f\u00f6rm\u00e5ner och f\u00f6rm\u00e5nspotter fr\u00e5n arbetsgivaren kan varje medarbetare sj\u00e4lv s\u00e4tta ihop ett skr\u00e4ddarsytt f\u00f6rm\u00e5nsutbud som passar deras individuella behov och v\u00e4rderingar, och som samtidigt ligger i linje med organisationens m\u00e5l kring exempelvis klimatp\u00e5verkan. Exempel p\u00e5 uppskattade f\u00f6rm\u00e5ner med h\u00e5llbarhet i fokus \u00e4r cyklar, kollektivtrafik och sam\u00e5kning, klimatkompensation, hemst\u00e4dning fr\u00e5n f\u00f6retag som endast anv\u00e4nder milj\u00f6v\u00e4nliga produkter, liksom ekologiska matkassar.<\/span><\/p>\n

F\u00f6r att underl\u00e4tta hanteringen av f\u00f6rm\u00e5ner, och samtidigt \u00f6ka nyttjandet, kan du som arbetsgivare \u00e4ven digitalisera personalf\u00f6rm\u00e5nerna<\/a>. D\u00e5 kan dina medarbetare g\u00f6ra sina personliga f\u00f6rm\u00e5nsval och best\u00e4llningar digitalt i en molnbaserad plattform via dator, surfplatta eller som app i mobilen<\/a>. I Benifys prisbel\u00f6nta f\u00f6rm\u00e5nsplattform<\/a> finns ocks\u00e5 en ECO-m\u00e4rkning f\u00f6r att medarbetarna enkelt ska kunna hitta de mest klimatsmarta f\u00f6rm\u00e5nerna.<\/span><\/p>\n

Sammanfattningsvis: f\u00f6r att attrahera och beh\u00e5lla talanger beh\u00f6ver du l\u00e5ta dina medarbetare sj\u00e4lva kunna g\u00f6ra aktiva och klimatsmarta val ur ett strategiskt utformat f\u00f6rm\u00e5nsutbud som \u00e5terspeglar verksamhetens \u00f6vergripande klimatm\u00e5l.<\/span><\/p>\n

Om du vill veta mer om Benifys h\u00e5llbarhetsm\u00e5l och insatser kan du ladda ner v\u00e5r h\u00e5llbarhetsredovisning h\u00e4r<\/a>.<\/span><\/p>\n

\n

Vill du ha tips f\u00f6r att ta fram en egen f\u00f6rm\u00e5nsstrategi f\u00f6r din organisation? Ladda ner guiden 5 steg till en framg\u00e5ngsrik f\u00f6rm\u00e5nsstrategi helt gratis redan idag!<\/span><\/p>\n

{{cta(‘738c1e6f-bbf1-4765-8be9-27edbc421c48’)}}<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Klimatm\u00e5l och arbetsgivarvarum\u00e4rke g\u00e5r hand i hand. Eller borde \u00e5tminstone g\u00f6ra det. Men hur v\u00e4l avspeglas organisationens v\u00e4rderingar och h\u00e5llbarhetsarbete i de f\u00f6rm\u00e5ner dina medarbetare har tillg\u00e5ng till idag? L\u00e4s om hur en f\u00f6rm\u00e5nsstrategi med h\u00e5llbarhet i fokus kan g\u00f6ra dig attraktivare som arbetsgivare \u2013 framf\u00f6r allt bland de yngre generationerna.<\/p>\n","protected":false},"author":0,"featured_media":21099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[749,751,761],"tags":[753,755,763],"class_list":["post-21098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anstallningsformaner","category-hallbarhet","category-personalhalsa","tag-anstallningsformaner","tag-hallbarhet","tag-personalhalsa"],"acf":[],"yoast_head":"\nH\u00e5llbarhet - L\u00e5t Klimatm\u00e5len Synas i Er F\u00f6rm\u00e5nsstrategi | Benify<\/title>\n<meta name=\"description\" content=\"Ta dina personalf\u00f6rm\u00e5ner till n\u00e4sta niv\u00e5 genom att l\u00e5t klimatm\u00e5len synas i ditt f\u00f6rm\u00e5nsutbud. 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