{"id":20875,"date":"2019-07-02T16:22:14","date_gmt":"2019-07-02T14:22:14","guid":{"rendered":"https:\/\/benefex-dev.local\/sv\/fyra-tips-for-att-rekrytera-ur-generation-z\/"},"modified":"2026-03-22T10:52:18","modified_gmt":"2026-03-22T09:52:18","slug":"fyra-tips-for-att-rekrytera-ur-generation-z","status":"publish","type":"post","link":"https:\/\/benifex.com\/sv\/fyra-tips-for-att-rekrytera-ur-generation-z\/","title":{"rendered":"Fyra tips f\u00f6r att rekrytera ur Generation Z"},"content":{"rendered":"

F\u00f6r att ta reda p\u00e5 vad dagens unga har f\u00f6r f\u00f6rv\u00e4ntningar och \u00f6nskem\u00e5l p\u00e5 sina framtida arbetsgivare l\u00e4t vi Kantar\/Sifo genomf\u00f6ra en stor unders\u00f6kning bland \u00f6ver tusen 16\u201324-\u00e5ringar. Resultatet \u2013 rapporten Slaget om Generation Z \u2013 \u00e4r m\u00e5stel\u00e4sning f\u00f6r den som vill rekrytera unga talanger de n\u00e4rmaste \u00e5ren.<\/span><\/h2>\n

<\/p>\n

Vill du l\u00e4sa hela rapporten redan nu? Ladda ner den gratis h\u00e4r<\/a>.<\/span><\/strong><\/p>\n

\"gen-z-rapport-mockup\"<\/span><\/strong><\/a><\/p>\n

Intresset f\u00f6r den nya generationen \u00e4r stort bland arbetsgivare i b\u00e5de privat och offentlig sektor. Och det \u00e4r inte s\u00e5 konstigt: v\u00e4lf\u00e4rden st\u00e5r inf\u00f6r enorma rekryteringsutmaningar, med brist p\u00e5 s\u00e5v\u00e4l l\u00e4rare som sjuksk\u00f6terskor. Samtidigt ropar n\u00e4ringslivet efter framf\u00f6r allt IT-kompetens. S\u00e5 vad \u00e4r viktigast f\u00f6r Gen Z<\/a> n\u00e4r de v\u00e4ljer arbetsgivare? I det h\u00e4r blogginl\u00e4gget sammanfattar vi fyra viktiga insikter fr\u00e5n unders\u00f6kningen. Den arbetsgivare som vill locka till sig talanger ur n\u00e4sta generations arbetskraft beh\u00f6ver erbjuda: <\/span><\/p>\n

1. R\u00e4tt v\u00e4rderingar<\/h3>\n

Klimat och j\u00e4mst\u00e4lldhet \u00e4r de viktigaste samh\u00e4llsfr\u00e5gorna f\u00f6r Generation Z, och de vill att dessa v\u00e4rderingar \u00e5terspeglas hos arbetsgivarna. Var tredje kan inte t\u00e4nka sig att jobba f\u00f6r en arbetsgivare som \u00e4r d\u00e5lig f\u00f6r klimatet. Tendensen \u00e4r \u00e4nnu tydligare bland unga tjejer. De rankar v\u00e4rderingar lika h\u00f6gt som l\u00f6n n\u00e4r de v\u00e4ljer arbetsgivare, och en majoritet v\u00e4ljer bort f\u00f6retag som inte \u00e4r j\u00e4mst\u00e4llda. \"rekrytera<\/span><\/p>\n

2. L\u00f6n & ledarskap<\/h3>\n

Att r\u00e4tt v\u00e4rderingar \u00e4r viktiga f\u00f6r Generation Z ska inte tolkas som att de ser jobbet som ett kall. L\u00f6nen \u00e4r viktigare \u00e4n s\u00e5v\u00e4l friskv\u00e5rdsbidrag <\/a>som flexibla arbetstider f\u00f6r dagens unga. En klar majoritet skulle ocks\u00e5 \u00f6verv\u00e4ga ett jobb hos en arbetsgivare de annars inte hade varit intresserade av om de skulle erbjudas h\u00f6g l\u00f6n. Ledarskapet <\/a>p\u00e5 arbetsplatsen \u00e4r dock ocks\u00e5 viktigt \u2013 f\u00f6r unga tjejer till och med sn\u00e4ppet viktigare \u00e4n l\u00f6nen. <\/span><\/p>\n

3. Bra pensionsf\u00f6rm\u00e5ner<\/h3>\n

Det kan verka \u00f6verraskande att generationen som knappt har b\u00f6rjat sin karri\u00e4r redan t\u00e4nker p\u00e5 pensionen. V\u00e5r unders\u00f6kning tyder dock p\u00e5 att de unga har lyssnat p\u00e5 mediernas larmrapporter om sviktande pensionsprognoser: pensioner <\/a>och f\u00f6rs\u00e4kringar <\/a>hamnar p\u00e5 andra plats efter l\u00f6n n\u00e4r de unga listar sina viktigaste f\u00f6rm\u00e5ner. Nio av tio anst\u00e4llda i Sverige omfattas av tj\u00e4nstepension idag<\/a>, men t\u00e4ckningsgraden skiljer sig \u00e5t mellan olika branscher och sektorer. Framf\u00f6r allt f\u00f6r mindre f\u00f6retag kan det bli en utmaning att lyckas erbjuda den ekonomiska trygghet <\/a>som Generation Z efterfr\u00e5gar.<\/span><\/p>\n

4. Kompetensutveckling<\/h3>\n

V\u00e5r unders\u00f6kning visar att dagens unga tror mer p\u00e5 kontakter och erfarenhet \u00e4n en akademisk examen som en v\u00e4g till dr\u00f6mjobbet. De ser ocks\u00e5 kompetensutveckling som den tredje viktigaste f\u00f6rm\u00e5nen p\u00e5 arbetsplatsen, efter l\u00f6n och pension<\/a>. Generation Z verkar allts\u00e5 f\u00f6rberedda p\u00e5 ett f\u00f6r\u00e4nderligt arbetsliv d\u00e4r de kan l\u00e4ra sig jobbet p\u00e5 jobbet.<\/span>
Vill du veta i vilka branscher Generation Z helst vill jobba? Ladda ner rapporten Slaget om Generation Z redan idag. <\/span><\/p>\n

{{cta(‘ecb42bf4-2800-4d2b-95a5-f4c8e071a849′,’justifycenter’)}}<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00f6r att ta reda p\u00e5 vad dagens unga har f\u00f6r f\u00f6rv\u00e4ntningar och \u00f6nskem\u00e5l p\u00e5 sina framtida arbetsgivare l\u00e4t vi Kantar\/Sifo genomf\u00f6ra en stor unders\u00f6kning bland \u00f6ver tusen 16\u201324-\u00e5ringar. Resultatet \u2013 rapporten Slaget om Generation Z \u2013 \u00e4r m\u00e5stel\u00e4sning f\u00f6r den som vill rekrytera unga talanger de n\u00e4rmaste \u00e5ren.<\/p>\n","protected":false},"author":0,"featured_media":20877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[749,745],"tags":[753,747],"class_list":["post-20875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anstallningsformaner","category-engagerade-medarbetare","tag-anstallningsformaner","tag-engagerade-medarbetare"],"acf":[],"yoast_head":"\nFyra tips f\u00f6r att rekrytera ur Generation Z | Benify<\/title>\n<meta name=\"description\" content=\"L\u00e4s v\u00e5rt blogginl\u00e4gg f\u00f6r att uppt\u00e4cka vad som \u00e4r viktigt f\u00f6r denna generation n\u00e4r de v\u00e4ljer arbetsgivare. 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