ºÚÁÏÍø

ANNOUNCEMENT: ºÚÁÏÍø and Benify come together under a new name, Benifex, to
create a new leader in global rewards and benefits technology READ THE FULL STORY

Benefits

Run, manage, and administer engaging employee benefits

Explore Benefits

Discounts

Help employees’ pay go further with global savings on global brands to instantly increase the value of their post payroll spend.

Explore Discounts

Reward & Recognition

Shine a light on all the incredible things happening across your organisation.

Explore R&R

Wellbeing

Enhanced wellbeing with customised and guided support for every employee.

Explore Wellbeing

Wallet

Give every employee exactly what they want from their benefits, with Benifex card-based allowances.

Explore Wallet

Mobile

Anywhere, anytime reward and benefits for all your people whether they’re in the office, working remotely, or on the go.

Explore Mobile

AI-powered Benefits

Transformative, AI-driven technology to help you unlock the next generation of employee benefits engagement.

Explore AI

Platform overview

Connect all your employee benefits, wellbeing, reward, and recognition so your people have one home for everything at work.

Explore

Free downloads

Get the latest global research, thought leadership, and practical advice in our reports, guides and eBooks.

Explore free downloads

Customer stories

What’s it like partnering with Benifex? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Events and webinars

Check out our upcoming events. And explore our library of on-demand webinars, featuring clients, partners and industry influencers.

Explore events and webinars

Articles and news

Explore the latest trends, ideas and actionable insights from Benifex to help you deliver an exceptional employee experience.

Explore articles and news

Videos

Discover our freemium expert content, product highlights and insights.

Explore videos

Country spotlights

Check out our country spotlights to get an overview of the benefits landscape in key countries, along with key considerations from our experts.

Explore country spotlights

All Benifex resources

Insights, ideas and guides from the Benifex team to help you deliver the best reward and benefits experiences to your people.

Explore resources

Benifex careers

Join our mission to create exceptional employee experiences every day.

Explore careers

Life at Benifex

Explore what it’s like to be a Benifexer, our culture, employee stories, and more.

Explore

Open Roles

Looking for an exciting career? See our open roles and apply today!

Explore roles

About Benifex

Find out more about Benifex, our values, and mission.

Learn more

Customer stories

What is it like to work with Benifexer? Nobody says it better than our customers. See what we’ve helped them achieve.

Explore stories

Awards

Check out the recognition we’ve received for excellence in delivering exceptional employee experiences.

Explore awards

Sustainability & Impact

Discover our commitment to achieving net-zero emissions and how we’re making a difference.

Discover our commitments

Get in touch

Contact us for enquiries, partnerships, or to simply say hello. We’d love to hear from you and explore ways to work together.

Contact us

Want to try Benifex?

Book a free demo today

Book a demo

The unexpected twist: Gen Z and Boomer employees agree on the role of AI in benefits

23.02.26

When it comes to workplace technology, the narrative often feels predictable. Gen Z are the digital natives. Millennials are comfortable adopters. Boomers are more cautious.

But when we looked at generational attitudes toward AI in employee benefits, the data told a different story.

At a time when AI is rapidly reshaping how organizations design, deliver and personalize benefits, one of the most surprising findings from the research wasn’t a sharp generational divide. It was unexpected alignment. In fact, two groups typically portrayed as worlds apart – Gen Z and Boomers – showed strikingly similar views on how far AI should go.

While technology is clearly central to enabling more personalized benefits experiences, one of the report’s most unexpected findings was how closely Gen Z and Boomers align on the role they want AI to play within that technology.

Our latest research shows that Gen Z employees aren’t completely ready to hand the reins over to AI – despite them being “digital natives†– and neither are Boomers. Both groups are comfortable with AI assisting them by surfacing relevant options and suggesting what might suit their needs – but that’s where they draw the line. For 64% of Gen Z and 75% of Boomers, AI should assist, not act.

Millennials, however, feel differently. They’re far more open to AI playing an active role in the benefits experience. Half say they’d be comfortable with AI going beyond simple recommendations:

 

Cards showing how millennials feel when it comes to trusting AI with their benefits

Image 1: How millennials feel when it comes to trusting AI with their benefits

  • 30% of Millennials are happy for AI to act as an advisor, offering expert guidance and even completing sign-up forms.
  • 15% of Millennials see AI as a decision partner, tailoring and selecting benefits on their behalf.
  • 5% of Millennials would trust AI to act as an autonomous agent, with the authority to select and pay for benefits automatically.

Image new research shows the levels of trust that different generations place in AI when it comes to managing their employee benefits

Image 2: New research shows the levels of trust that different generations place in AI when it comes to managing their employee benefits

From generational divide to spectrum of trust

The alignment between Gen Z and Boomers on AI highlights something important: attitudes toward AI in benefits aren’t determined by age alone. They appear to be influenced just as much by perceived risk, personal confidence, and how consequential the decision feels.

While Gen Z are often described as digital natives, many are still early in their careers and building financial stability. When decisions relate to pay, protection, or long-term security, caution is understandable. Comfort with technology doesn’t automatically translate into comfort with automation – particularly when the stakes feel high.

Similarly, many Boomers express a preference for oversight and control, but that doesn’t necessarily reflect resistance to technology. Rather, it can reflect a desire for clarity, reassurance, and the ability to sense-check important decisions.

Millennials, on average, appear somewhat more open to AI taking a more active role. This may reflect career stage as much as a generational mindset. With competing pressures on time and attention, AI can feel less like a risk and more like a practical tool to reduce complexity and decision fatigue.

What this suggests is not a generational divide, but a spectrum of trust.

What this means for AI adoption in benefits

The implication for employers is clear: successful AI adoption in benefits will depend less on targeting age groups and more on designing experiences that build confidence. Employees are generally comfortable with AI assisting – surfacing relevant options, simplifying navigation, reducing friction – but they want transparency and the ability to retain ultimate control.
When AI is positioned as supportive rather than autonomous, and when its role is clearly explained, employees across generations are far more likely to embrace its value.

Get the full findings in Is it time to quit the generation game in employee benefits – download now.

Up next

10 data points for a return on global benefits tech investment

Join our community and get the latest updates in the world of HR, reward, and benefits

Benifex will use your personal information to contact you from time to time about other products, services and events that we feel may be of interest to you. All personal information is collected and used in accordance with our privacy notice.