{"id":21758,"date":"2026-04-09T12:35:41","date_gmt":"2026-04-09T11:35:41","guid":{"rendered":"https:\/\/benifex.com\/en\/?p=21758"},"modified":"2026-04-09T13:02:09","modified_gmt":"2026-04-09T12:02:09","slug":"10-quickish-questions-with-gethin-nadin","status":"publish","type":"post","link":"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/","title":{"rendered":"10 quick(ish) questions with Gethin Nadin\u00a0"},"content":{"rendered":"\n

Ahead of\u00a0Energize\u00a0Copenhagen<\/em>, we caught up with Gethin Nadin \u2013 Chief Innovation Officer at\u00a0Benifex,\u00a0psychologist,\u00a0two-times bestselling HR Author\u00a0and one of the UK\u2019s most influential voices in HR.\u00a0Gethin has been awarded more than ten awards since 2024 for his work in influencing the global HR industry, most recently awarded double Gold at the prestigious Stevie\u2019s awards in New York in recognition of a career dedicated to human resources. He was also awarded a lifetime achievement award by the UK Employee Experience Awards in 2025 and named PwC\u2019s \u2018Outstanding Contribution to the Industry 2024\u2019.<\/p>\n\n\n\n

At a time when HR is under increasing pressure to demonstrate its impact, Gethin is challenging how we think about reward, wellbeing, and performance. In this edition of 10 quick(ish) questions<\/em>, he shares his perspective on why HR needs to start speaking the language of the C-suite, why wellbeing as a \u201ctrend\u201d has lost its meaning, and what it really takes to position reward as a driver of organizational performance. <\/p>\n\n\n\n

    \n
  1. How would you introduce yourself? <\/strong> <\/li>\n<\/ol>\n\n\n\n

    \u201cGethin Nadin, Chief Innovation Officer at Benifex, award-winning psychologist and bestselling HR author, and one of the UKs Most Influential People 2026.\u201d  <\/p>\n\n\n\n

    <\/p>\n\n\n\n

      \n
    1. What will you be speaking about at Energize\u00a0Copenhagen.\u00a0\u00a0<\/strong>\u00a0<\/li>\n<\/ol>\n\n\n\n

      \u201cI\u2019ll be exploring four global reward trends based on extensive research: benefits as performance levers, the cultural challenge behind EU Pay Transparency, the evidence linking wellbeing to business performance, and why HR must translate people outcomes into financial impact. It\u2019s about reframing reward as organizational performance science, not compensation.\u201d <\/p>\n\n\n\n

      <\/p>\n\n\n\n

        \n
      1. Why is it important? <\/strong> <\/li>\n<\/ol>\n\n\n\n

        \u201cHR still struggles for budget and influence because it can\u2019t articulate its value to the C\u2011suite. These trends expose why wellbeing, benefits and culture directly drive performance, and why HR must start thinking, measuring, and communicating like a strategic function. We have to make our proposals resonate with the CEO, which means moving our business cases out of the HR function and elevating them to board level.\u201d <\/p>\n\n\n\n

        <\/p>\n\n\n\n

          \n
        1. What\u2019s the most controversial thing you\u2019ll say on stage? <\/strong> <\/li>\n<\/ol>\n\n\n\n

          \u201cThat HR has failed to effectively articulate its organizational impact, which is leading to a growing narrative that HR is over invested in and overinflated. I don’t think that is true, and I think that the broad failure to make HR more generally resonate with employees and CEOs is why this narrative is prevailing and even making its way to the media.\u201d  <\/p>\n\n\n\n

          <\/p>\n\n\n\n

            \n
          1. What\u2019s one thing HR leaders believe that you think is completely wrong? <\/strong> <\/li>\n<\/ol>\n\n\n\n

            \u201cMany still believe reward is compensation. It isn\u2019t – reward is a performance system. The organizations that get ahead treat benefits and wellbeing as behavioral levers that drive productivity, not as cost line items. Across the world we invest three times more in people than we do capitol assets, yet we rarely quantify those investments in the same way as we do office buildings, machinery, or vehicles.\u201d  <\/p>\n\n\n\n

            <\/p>\n\n\n\n

              \n
            1. Which HR trend do you think is the most overrated \u2013 and why? <\/strong> <\/li>\n<\/ol>\n\n\n\n

              \u201cCorporate \u201cwellbeing programs\u201d as they are today. The market is oversaturated with low\u2011evidence solutions, and the noise has overshadowed the core truth: wellbeing only works when it\u2019s embedded in culture, job design, and reward philosophy. \u201cWellbeing\u201d as a trend has become meaningless. It\u2019s oversaturated, commercialized, and diluted by snake\u2011oil. Rewards leaders must stop treating wellbeing as an initiative and start embedding it into the organization’s DNA.\u201d <\/p>\n\n\n\n

              <\/p>\n\n\n\n

                \n
              1. What\u2019s the biggest mistake organizations make when trying to improve employee experience? <\/strong> <\/li>\n<\/ol>\n\n\n\n

                \u201cThey focus on launches instead of outcomes. Experience becomes a menu of initiatives rather than a system designed to improve performance and culture, so it rarely connects to measurable organizational impact. Despite the vast and compelling body of evidence available.\u201d  <\/p>\n\n\n\n

                <\/p>\n\n\n\n

                  \n
                1. If you could change one thing about how companies work with HR, what would it be? <\/strong> <\/li>\n<\/ol>\n\n\n\n

                  \u201cI\u2019d require HR to quantify its value in financial and impact terms. When HR aligns itself with the CFO\u2019s and CEO\u2019s metrics (like AI, productivity, risk), its strategic influence transforms immediately. This talk will show you what is important to almost every CEO and how reward demonstrates impact towards that.\u201d  <\/p>\n\n\n\n

                  <\/p>\n\n\n\n

                    \n
                  1. What\u2019s one thing HR leaders should stop doing in 2026? <\/strong> <\/li>\n<\/ol>\n\n\n\n

                    \u201cStop creating people\u2011focused business cases with no financial translation. HR will not get investment unless it shows its work in terms of cost, margin, and performance. Sentiment and morality aside, we have to get better at building solid business cases. But we also have to get better at being advocates for ourselves to get more budget and resource.\u201d  <\/p>\n\n\n\n

                    <\/p>\n\n\n\n

                      \n
                    1. If you could give just one piece of advice to an HR leader who wants to stay ahead of the curve, what would it be? <\/strong> <\/li>\n<\/ol>\n\n\n\n

                      \u201cThink like a performance scientist, not a policy owner. Treat reward, wellbeing and culture as measurable drivers of organizational outcomes – and build your influence by proving it. Reward is a system of buttons and levels that when actioned help the organization move faster and be more resilient. We just have to make sure every one of our stakeholders sees it that way.\u201d <\/p>\n\n\n\n

                      <\/p>\n\n\n\n

                      Want to hear more? Don\u2019t miss Gethin live at Energize DK<\/em>, where he\u2019ll explore how reward can become a true performance lever \u2013 not just a cost line.  <\/p>\n\n\n\n

                      \"\"<\/figure>\n\n\n\n

                      Event details<\/strong> <\/p>\n\n\n\n

                      Place: Danish Architecture Center, Copenhagen 
                      Date: 17 April 
                      Time: Afternoon session (exact timings shared upon registration) <\/p>\n\n\n\n

                      Reserve your place<\/strong> <\/p>\n\n\n\n

                      Seats are limited, and we\u2019d love to see you there. Register here now<\/a> to secure your spot and join the conversation! <\/p>\n\n\n\n

                      <\/p>\n","protected":false},"excerpt":{"rendered":"

                      Ahead of\u00a0Energize\u00a0Copenhagen, we caught up with Gethin Nadin \u2013 Chief Innovation Officer at\u00a0Benifex,\u00a0psychologist,\u00a0two-times bestselling HR Author\u00a0and one of the UK\u2019s most influential voices in HR.\u00a0Gethin has been awarded more than ten awards since 2024 for his work in influencing the global HR industry, most recently awarded double Gold at the prestigious Stevie\u2019s awards in New […]<\/p>\n","protected":false},"author":30,"featured_media":21759,"comment_status":"open","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-21758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n10 quick(ish) questions with Gethin Nadin\u00a0 - Benifex<\/title>\n<meta name=\"description\" content=\"We asked our CIO, Gethin Nadin, ten quickish questions about trends, challenges and what he\u2019ll be speaking about at our upcoming event Energize Copenhagen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 quick(ish) questions with Gethin Nadin\u00a0\" \/>\n<meta property=\"og:description\" content=\"We asked our CIO, Gethin Nadin, ten quickish questions about trends, challenges and what he\u2019ll be speaking about at our upcoming event Energize Copenhagen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T11:35:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T12:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/04\/Gethin-Nadin-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Palmer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Palmer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\"},\"author\":{\"name\":\"Tom Palmer\",\"@id\":\"https:\/\/benifex.com\/en\/#\/schema\/person\/bbad73a78843dc22aa26b1c10ceb7677\"},\"headline\":\"10 quick(ish) questions with Gethin Nadin\u00a0\",\"datePublished\":\"2026-04-09T11:35:41+00:00\",\"dateModified\":\"2026-04-09T12:02:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\"},\"wordCount\":1051,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/04\/Gethin-Nadin-1.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\",\"url\":\"https:\/\/benifex.com\/en\/10-quickish-questions-with-gethin-nadin\/\",\"name\":\"10 quick(ish) questions with Gethin Nadin\u00a0 - 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