{"id":20737,"date":"2020-06-24T09:26:22","date_gmt":"2020-06-24T08:26:22","guid":{"rendered":"https:\/\/benefex-dev.local\/en\/2020\/06\/24\/how-to-improve-employee-communication-through-personalization\/"},"modified":"2020-06-24T09:26:22","modified_gmt":"2020-06-24T08:26:22","slug":"how-to-improve-employee-communication-through-personalization","status":"publish","type":"post","link":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/","title":{"rendered":"Improve Employee Communication Through Personalization"},"content":{"rendered":"<ul>\n<li style=\"font-size: 20px;\"><em><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Every day, we are overloaded with information<\/span><\/em><\/li>\n<li style=\"font-size: 20px;\"><em><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">320 billion daily emails will be sent next year<\/span><\/em><\/li>\n<li style=\"font-size: 20px;\"><em><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Personalization and relevancy help sort through the noise<\/span><\/em><\/li>\n<li style=\"font-size: 20px;\"><em><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Target communications and reach employees via preferred channels<\/span><\/em><\/li>\n<li style=\"font-size: 20px;\"><em><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">Embrace mobile \u2013 communicate on the device that\u2019s always with us<\/span><\/em><\/li>\n<\/ul>\n<hr>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18px;\"><a href=\"https:\/\/www.telegraph.co.uk\/news\/science\/science-news\/6801633\/Modern-life-causes-brain-overload-study-finds.html\" rel=\"noopener\" target=\"_blank\">According to research<\/a>, every day we\u2019re presented with approximately 100,500 words or the equivalent to 23 words per second from email, the internet, television and other media. <\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18px;\">Now, let\u2019s turn our attention to the workplace and specifically internal communication. <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/05\/shocking-truth-about-how-many-emails-sent\/\" rel=\"noopener\" target=\"_blank\">According to one source<\/a>, approximately 269 billion emails were sent and received every day during 2017, and that figure is expected to grow to almost 320 billion daily emails per day next year. <a href=\"https:\/\/info.templafy.com\/blog\/how-many-emails-are-sent-every-day-top-email-statistics-your-business-needs-to-know\" rel=\"noopener\" target=\"_blank\">Another source shares<\/a> that between 2014 and 2018, the average office worker received about 90 emails a day and sent around 40 business emails daily. <\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">How can our brains possibly process all this information? <\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">Created Just for You<\/span><\/h2>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">To answer the above question, think about what happens whenever you stream a video or song through one of the many streaming services. Not only can you listen or watch whatever you like, whenever you like, and on any device, but you\u2019re immediately given personalized recommendations based on your online behavior, history and preferences.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">These algorithms used to curate content for you means that every time you use the app, you\u2019re shown content that is relevant to you. In fact, this applies to almost everything online. <a href=\"https:\/\/www.forbes.com\/sites\/angelmaldonado1\/2019\/02\/27\/the-future-of-personalisation-and-why-we-should-care-trust\/#6144bc1e689f\" rel=\"noopener\" target=\"_blank\">As one Forbes article writes<\/a>, \u201cGoogle, Instagram or Amazon are perfect examples of how ads, ideas and interests are directed to us through \u201cbehavioral targeting\u201d, that is, by using our profiles to push stuff to our screens, a process that is also referred to as personalization\u201d.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">In today\u2019s digital world, personalization is the only way we can cipher through the sheer volume of information \u201cout there\u201d and see what is relevant to us.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">One-Size-Fits-None<\/span><\/h2>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Thanks to the personalized experiences of streaming services and e-commerce sites, employers are having to rethink the way they communicate with employees. <\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Put simply, the more personalized the communication is, the more effective it is. Yet, even with this knowledge, many companies today still lack effective communication tools and methods. <a href=\"https:\/\/www.ark-group.com\/sites\/default\/files\/product-key-contents\/ARK2184%20-%20Strategic%20Internal%20Communications_Part%20report.pdf\" rel=\"noopener\" target=\"_blank\">An Ark Group survey among CEOs<\/a> showed that almost 95 percent of those surveyed said \u2018effective internal communication\u2019 as critical. However, only 22 percent thought that effective internal communication was being delivered.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Today, we see baby-boomers, Generation X, millennials and Generation Z all sharing the workplace. But it\u2019s through the recent introduction of Gen Z that a \u201cone-size-fits-all\u201d approach for communication no longer cuts it.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/f.hubspotusercontent30.net\/hubfs\/2798830\/All%20Markets\/Blog%20images\/employee-communication-personalisation.jpg\" alt=\"employee communication personalisation\" width=\"680\" style=\"width: 680px; margin: 5px 0px 0px; height: auto; max-width: 100%;\" height=\"453\"><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">Yes, There\u2019s an App for That<\/span><\/h2>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Did you know that 82% of employees keep their phones within eye contact while at work? This gives employers a huge advantage; employees are frequently checking their phones and can immediately see when they receive a new notification or message. Employers, fear not \u2013 according to research, 60% of the apps employees use at work are, in fact, work-related.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">We\u2019ve all heard the expressions, \u201cThere\u2019s an app for everything\u201d or \u201cThere\u2019s an app for that\u201d. Yet 59% of employees say organizations are too slow incorporating apps into their business.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Today,&nbsp; leading organizations use an employee platform or benefits platform that enables their employees to access personalized messages and information about their employment, including pay slips and employee benefits. <\/span><span style=\"font-family: arial, helvetica, sans-serif;\">By opting for a benefits platform provider that has its own app, employers can reach their employees on the device that\u2019s always with them. This allows employers to send push notifications or messages inside the platform to reach and engage their workforce anywhere, anytime whether they&#8217;re commuting, in between meetings or sitting on the sofa.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">Ready, Aim, Fire<\/span><\/h2>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">By using your benefit platform&#8217;s integrated <a href=\"https:\/\/www.benify.com\/platform\/communication-engine-and-app\/\" rel=\"noopener\" target=\"_blank\">communication engine<\/a>, you can create targeted messages, adapted and tailored to specific audiences. Tailoring and targeted your messages are key when it comes to personalization.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">To make your communications personalized yet still appealing to everyone, first, think about the message you want to communicate. Next, use the filters in your communication engine to send messages to specific departments, age groups, countries or even individuals enrolled (or not yet enrolled) in a specific benefit. Then, select which channels you wish to use.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">While the content of the message itself is important, knowing what communication channel(s) each generation prefers is also crucial when it comes to personalization. With Generation Z entering the job market at a rapid rate, companies should make use of platforms such as Slack, Facebook, WhatsApp, LinkedIn and Snapchat.<\/span><\/p>\n<p style=\"font-size: 18px;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Download our new whitepaper <a href=\"https:\/\/info.benify.com\/download-the-whitepaper-on-an-employers-guide-to-effective-communication-2021\" rel=\"noopener\" target=\"_blank\"><em>An Employer\u2019s Guide to Effective Communication<\/em><\/a>, and discover the best ways to communicate with your employees<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">{{cta(&#8216;8a2eedb3-7be3-43d8-b094-01f295656a66&#8217;)}}<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every day, we are overloaded with information 320 billion daily emails will be sent next year Personalization and relevancy help sort through the noise Target communications and reach employees via preferred channels Embrace mobile \u2013 communicate on the device that\u2019s always with us According to research, every day we\u2019re presented with approximately 100,500 words or [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":20738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[796],"tags":[798],"class_list":["post-20737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-communication","tag-employee-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve Employee Communication Through Personalization |\u00a0Benify<\/title>\n<meta name=\"description\" content=\"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise &amp; engage employees\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Employee Communication Through Personalization\" \/>\n<meta property=\"og:description\" content=\"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise &amp; engage employees\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-24T08:26:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonny Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonny Wright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\"},\"author\":{\"name\":\"Jonny Wright\",\"@id\":\"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19\"},\"headline\":\"Improve Employee Communication Through Personalization\",\"datePublished\":\"2020-06-24T08:26:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\"},\"wordCount\":782,\"image\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg\",\"keywords\":[\"Employee Communication\"],\"articleSection\":[\"Employee Communication\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\",\"url\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\",\"name\":\"Improve Employee Communication Through Personalization |\u00a0Benify\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg\",\"datePublished\":\"2020-06-24T08:26:22+00:00\",\"author\":{\"@id\":\"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19\"},\"description\":\"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise & engage employees\",\"breadcrumb\":{\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage\",\"url\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg\",\"contentUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg\",\"width\":1100,\"height\":733},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/benifex.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improve Employee Communication Through Personalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/benifex.com\/en\/#website\",\"url\":\"https:\/\/benifex.com\/en\/\",\"name\":\"Benifex\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/benifex.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19\",\"name\":\"Jonny Wright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"caption\":\"Jonny Wright\"},\"url\":\"https:\/\/benifex.com\/en\/author\/jonnyadigi-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Improve Employee Communication Through Personalization |\u00a0Benify","description":"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise & engage employees","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/","og_locale":"en_GB","og_type":"article","og_title":"Improve Employee Communication Through Personalization","og_description":"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise & engage employees","og_url":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/","og_site_name":"Benifex","article_published_time":"2020-06-24T08:26:22+00:00","og_image":[{"width":1100,"height":733,"url":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg","type":"image\/jpeg"}],"author":"Jonny Wright","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jonny Wright","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#article","isPartOf":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/"},"author":{"name":"Jonny Wright","@id":"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19"},"headline":"Improve Employee Communication Through Personalization","datePublished":"2020-06-24T08:26:22+00:00","mainEntityOfPage":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/"},"wordCount":782,"image":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg","keywords":["Employee Communication"],"articleSection":["Employee Communication"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/","url":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/","name":"Improve Employee Communication Through Personalization |\u00a0Benify","isPartOf":{"@id":"https:\/\/benifex.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage"},"image":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage"},"thumbnailUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg","datePublished":"2020-06-24T08:26:22+00:00","author":{"@id":"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19"},"description":"Improve employee communication through personalization. Every day, we\u2019re bombarded with information. Here\u2019s how to cut through the noise & engage employees","breadcrumb":{"@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#primaryimage","url":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg","contentUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/5\/2026\/03\/employee-communication-personalisation.jpg","width":1100,"height":733},{"@type":"BreadcrumbList","@id":"https:\/\/benifex.com\/en\/how-to-improve-employee-communication-through-personalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/benifex.com\/en\/"},{"@type":"ListItem","position":2,"name":"Improve Employee Communication Through Personalization"}]},{"@type":"WebSite","@id":"https:\/\/benifex.com\/en\/#website","url":"https:\/\/benifex.com\/en\/","name":"Benifex","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/benifex.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/benifex.com\/en\/#\/schema\/person\/436b303293df43e733cb0148b1634d19","name":"Jonny Wright","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","caption":"Jonny Wright"},"url":"https:\/\/benifex.com\/en\/author\/jonnyadigi-co-uk\/"}]}},"lang":"en","translations":{"en":20737},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/posts\/20737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/comments?post=20737"}],"version-history":[{"count":0,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/posts\/20737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/media\/20738"}],"wp:attachment":[{"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/media?parent=20737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/categories?post=20737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/benifex.com\/en\/wp-json\/wp\/v2\/tags?post=20737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}