{"id":20642,"date":"2021-08-25T07:00:00","date_gmt":"2021-08-25T06:00:00","guid":{"rendered":"https:\/\/benefex-dev.local\/en\/2021\/08\/25\/employee-brand-ambassadors-and-the-role-of-positive-emotions\/"},"modified":"2021-08-25T07:00:00","modified_gmt":"2021-08-25T06:00:00","slug":"employee-brand-ambassadors-and-the-role-of-positive-emotions","status":"publish","type":"post","link":"https:\/\/benifex.com\/en\/employee-brand-ambassadors-and-the-role-of-positive-emotions\/","title":{"rendered":"Employee Brand Ambassadors and The Role of Positive Emotions"},"content":{"rendered":"

Did you know 90 percent of the decisions we make are based on emotion<\/a>? <\/span><\/p>\n

Think about what this means when are at work. When we experience positive emotions<\/a>, we think better, perform better, become more solution-focused, better leaders, better team players, and make smarter decisions. On the contrary, the experience of negative emotions often leads to frustration, alienation, stress, anger, and poor or regrettable decision making. Don’t miss our previous post where we highlight the 10 most common positive emotions. <\/span><\/p>\n

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Our emotions influence our work life and employee experience. Positive or negative, emotions shape an employee’s beliefs about the value of their job and the company, which, in turn, determines how they speak about their employer and whether they become brand ambassadors. And every company knows the power and influence of brand ambassadors when it comes to recruiting and retaining talent.<\/span>\"employee<\/span><\/em><\/p>\n

Brand Ambassadors Are Made, Not Born<\/h2>\n

In a recent survey<\/a> of over 39,000 employees throughout Europe, participants were asked how much they agree with the statement, \u2018I would recommend my current employer to a friend or former colleague.\u2019 62% of employees in Sweden, 44% in the Netherlands, 41% in Denmark, 38% in the UK, 36% in Germany and 29% in France say they strongly agree.<\/span><\/p>\n

Regardless of whether we look at Sweden or France, that\u2019s a lot of people who are willing to vouch for their current employer and, in the war for talent and future of work, brand ambassadors will play an increasingly important role in a company\u2019s ability to attract and retain talent.<\/span><\/p>\n

So, how do companies create brand ambassadors? First, companies must have a positive workplace culture where safety, trust, transparency, and fairness exist, where employees feel supported, wins are celebrated, and leaders are accessible. When combined, these elements produce the right conditions to experience positive emotions, increasing the likelihood of feeling emotionally connected to the company, its values and mission, and becoming a brand ambassador.<\/span><\/em><\/p>\n

Creating the Right Conditions<\/h2>\n

With COVID-19 having changed how we once worked, company culture and employee experience have taken on a whole new level of importance. Today, employers need to work even harder to keep their most valuable asset and <\/span>face the challenge of trying to maintain company culture, reinforce company values and create positive employee experiences while working at a distance.<\/span><\/p>\n

Make no mistake – how employers have responded to the pandemic, maintained culture, and kept employees connected to the company will impact their ability to attract and retain talent in the future.<\/span><\/em><\/p>\n

To create brand ambassadors today, the following is required:<\/span><\/p>\n