{"id":21133,"date":"2020-11-11T12:57:45","date_gmt":"2020-11-11T11:57:45","guid":{"rendered":"https:\/\/benefex-dev.local\/de\/?p=21133"},"modified":"2026-03-22T08:50:55","modified_gmt":"2026-03-22T07:50:55","slug":"build-your-employer-brand-case-study","status":"publish","type":"post","link":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/","title":{"rendered":"19-DE-Case-Study-Build-Your-Employer-Brand"},"content":{"rendered":"<p><span>Wie geht der moderne Arbeitgeber vor, um eine&nbsp;starke Arbeitgebermarke aufzubauen? Was sind die heutigen Herausforderungen und was m\u00fcssen Sie beachten? Finden Sie heraus, wie wir bei Benify unsere eigene Arbeitgebermarke aufgebaut haben und was wir dabei gelernt haben.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie geht der moderne Arbeitgeber vor, um eine&nbsp;starke Arbeitgebermarke aufzubauen? Was sind die heutigen Herausforderungen und was m\u00fcssen Sie beachten? Finden Sie heraus, wie wir bei Benify unsere eigene Arbeitgebermarke aufgebaut haben und was wir dabei gelernt haben.<\/p>\n","protected":false},"author":17,"featured_media":21134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"tpl.news-post.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[754,746,780],"tags":[758,750,782],"class_list":["post-21133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience","category-fallstudien","category-leitfaden","tag-employee-experience","tag-fallstudien","tag-leitfaden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Employer Branding: Der Weg zu einer starken Arbeitgebermarke<\/title>\n<meta name=\"description\" content=\"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"19-DE-Case-Study-Build-Your-Employer-Brand\" \/>\n<meta property=\"og:description\" content=\"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Benifex\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-11T11:57:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T07:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonny Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonny Wright\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\"},\"author\":{\"name\":\"Jonny Wright\",\"@id\":\"https:\/\/benifex.com\/de\/#\/schema\/person\/436b303293df43e733cb0148b1634d19\"},\"headline\":\"19-DE-Case-Study-Build-Your-Employer-Brand\",\"datePublished\":\"2020-11-11T11:57:45+00:00\",\"dateModified\":\"2026-03-22T07:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\"},\"wordCount\":42,\"publisher\":{\"@id\":\"https:\/\/benifex.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg\",\"keywords\":[\"Employee Experience\",\"Fallstudien\",\"Leitf\u00e4den\"],\"articleSection\":[\"Employee Experience\",\"Fallstudien\",\"Leitf\u00e4den\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\",\"url\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\",\"name\":\"Employer Branding: Der Weg zu einer starken Arbeitgebermarke\",\"isPartOf\":{\"@id\":\"https:\/\/benifex.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg\",\"datePublished\":\"2020-11-11T11:57:45+00:00\",\"dateModified\":\"2026-03-22T07:50:55+00:00\",\"description\":\"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.\",\"breadcrumb\":{\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage\",\"url\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg\",\"contentUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/benifex.com\/de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"19-DE-Case-Study-Build-Your-Employer-Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/benifex.com\/de\/#website\",\"url\":\"https:\/\/benifex.com\/de\/\",\"name\":\"Benifex\",\"description\":\"Global employee benefits and total rewards platform\",\"publisher\":{\"@id\":\"https:\/\/benifex.com\/de\/#organization\"},\"alternateName\":\"Benifex\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/benifex.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/benifex.com\/de\/#organization\",\"name\":\"Benifex\",\"url\":\"https:\/\/benifex.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/benifex.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/Benifex_Logo_White.svg\",\"contentUrl\":\"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/Benifex_Logo_White.svg\",\"width\":799,\"height\":265,\"caption\":\"Benifex\"},\"image\":{\"@id\":\"https:\/\/benifex.com\/de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/benifex.com\/de\/#\/schema\/person\/436b303293df43e733cb0148b1634d19\",\"name\":\"Jonny Wright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g\",\"caption\":\"Jonny Wright\"},\"url\":\"https:\/\/benifex.com\/de\/author\/jonnyadigi-co-uk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Employer Branding: Der Weg zu einer starken Arbeitgebermarke","description":"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/","og_locale":"en_US","og_type":"article","og_title":"19-DE-Case-Study-Build-Your-Employer-Brand","og_description":"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.","og_url":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/","og_site_name":"Benifex","article_published_time":"2020-11-11T11:57:45+00:00","article_modified_time":"2026-03-22T07:50:55+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg","type":"image\/jpeg"}],"author":"Jonny Wright","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jonny Wright"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#article","isPartOf":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/"},"author":{"name":"Jonny Wright","@id":"https:\/\/benifex.com\/de\/#\/schema\/person\/436b303293df43e733cb0148b1634d19"},"headline":"19-DE-Case-Study-Build-Your-Employer-Brand","datePublished":"2020-11-11T11:57:45+00:00","dateModified":"2026-03-22T07:50:55+00:00","mainEntityOfPage":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/"},"wordCount":42,"publisher":{"@id":"https:\/\/benifex.com\/de\/#organization"},"image":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg","keywords":["Employee Experience","Fallstudien","Leitf\u00e4den"],"articleSection":["Employee Experience","Fallstudien","Leitf\u00e4den"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/","url":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/","name":"Employer Branding: Der Weg zu einer starken Arbeitgebermarke","isPartOf":{"@id":"https:\/\/benifex.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage"},"image":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg","datePublished":"2020-11-11T11:57:45+00:00","dateModified":"2026-03-22T07:50:55+00:00","description":"Wie k\u00f6nnen Sie Ihre Arbeitgebermarke aufbauen? Laden Sie unsere Fallstudie herunter, um zu erfahren, wie wichtig eine starke Arbeitgebermarke ist.","breadcrumb":{"@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#primaryimage","url":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg","contentUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/build_employer_brand.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/benifex.com\/de\/build-your-employer-brand-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/benifex.com\/de\/en\/"},{"@type":"ListItem","position":2,"name":"19-DE-Case-Study-Build-Your-Employer-Brand"}]},{"@type":"WebSite","@id":"https:\/\/benifex.com\/de\/#website","url":"https:\/\/benifex.com\/de\/","name":"Benifex","description":"Global employee benefits and total rewards platform","publisher":{"@id":"https:\/\/benifex.com\/de\/#organization"},"alternateName":"Benifex","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/benifex.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/benifex.com\/de\/#organization","name":"Benifex","url":"https:\/\/benifex.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/benifex.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/Benifex_Logo_White.svg","contentUrl":"https:\/\/benifex.com\/wp-content\/uploads\/sites\/3\/Benifex_Logo_White.svg","width":799,"height":265,"caption":"Benifex"},"image":{"@id":"https:\/\/benifex.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/benifex.com\/de\/#\/schema\/person\/436b303293df43e733cb0148b1634d19","name":"Jonny Wright","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74e99eb22d6d2ffd9abd8c36ee8c789672dae0ba9983fa5d8f5d99c5708cbefa?s=96&d=mm&r=g","caption":"Jonny Wright"},"url":"https:\/\/benifex.com\/de\/author\/jonnyadigi-co-uk\/"}]}},"lang":"de","translations":{"de":21133},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/posts\/21133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/comments?post=21133"}],"version-history":[{"count":0,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/posts\/21133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/media\/21134"}],"wp:attachment":[{"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/media?parent=21133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/categories?post=21133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/benifex.com\/de\/wp-json\/wp\/v2\/tags?post=21133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}