黑料网

The challenge

Making benefits visible and accessible for a deskless workforce

鈥淚 joined in October 2023 to lead Pay & Reward, with a focus on simplifying benefits, reducing admin burden, and improving engagement across a dispersed workforce.

Micheldever Tyre Services had worked with Benifex for several years and used the platform for pensions, TRS and discounts, but the apps hadn鈥檛 been heavily promoted.

And, while pension was on the platform, the rest of our benefits were in different locations. Many colleagues had no access to SharePoint or internal channels due to not having a company email, making benefits effectively invisible 鈥� at a time when promoting the total package, not just salary, was key to retention.

The goal was to create a single, intuitive, mobile-first solution that consolidated everything in one place and made benefits accessible for everyone.鈥�

The solution

Creating a true 鈥渙ne-stop-shop鈥� with Pulse

鈥淧ulse is now the home of all things Micheldever Tyre Services 鈥� benefits, internal communications, wellbeing, and (soon) recognition. It鈥檚 positioned as the 鈥榦ne-stop-shop鈥� for all colleagues, under the banner of 鈥榃e Are MTS.鈥�

Employees now access everything through the mobile app, removing the complexity of URLs and multiple logins.

It鈥檚 the first time benefits and comms have lived together in one digital space 鈥� essential because employees can only use benefits if they know what鈥檚 on offer, and reaching nearly 200 retail sites was never straightforward.鈥�

Reducing admin through automation

鈥淭he Pay & Reward team is small (three people) and manages payroll for over 2,500 colleagues, so automation is vital.

Pulse integrates directly with our payroll provider, Zellis, meaning transactional benefits now flow automatically with minimal manual work.

This has allowed the team to add new benefits, like healthcare cash plans and critical illness cover, with little extra admin.鈥�

Driving engagement across 200 sites

鈥淲e knew employees can only benefit if they know what鈥檚 available 鈥� and reaching nearly 200 retail sites isn鈥檛 easy.

Our launch campaign 鈥榡oined the dots鈥� by using a mix of tools to appeal to different audiences, but with one consistent message to drive engagement.

We sent postcards to home addresses and email communications to personal accounts. We also ran competitions and incentives, for example 鈥榣og in this month to win $100 vouchers.鈥�

The app has been brilliant 鈥� people can download it straight from the Play Store, which has stripped out unnecessary steps.

Pulse is now the main internal communications channel, replacing multiple systems. We鈥檙e now using it to host awards such as long service, community news, compliance updates, and town hall videos. We鈥檝e also launched a wellbeing calendar featuring campaigns such as World Kindness Day, Movember, a male mental health and loneliness campaign, and much more.

Pulse is now the heartbeat of Micheldever Tyre Services.鈥�

Results

Strong early engagement and cultural impact

鈥淓ngagement in the first month reached 49%, compared to just 1% on the old benefits system 鈥� a huge win for our deskless workforce.

The platform reflects the company鈥檚 value 鈥榃e Are MTS,鈥� bringing together teams across retail, wholesale, central functions and logistics.

Pulse helps ensure everyone, regardless of role, feels connected and valued; it鈥檚 become a tool for recognition, communication, and care.

Colleagues can now access payslips, training, vacancies, and discounts all in one place 鈥� and explore dedicated 鈥楽paces鈥� for wellbeing, benefits, and company information.鈥�

What鈥檚 next: Scaling recognition and wellbeing

鈥淲e鈥檒l be launching Reward & Recognition in early 2026 to create a unified recognition framework across all divisions.

We鈥檙e moving Long Service Awards onto the platform for automation and visibility.

We鈥檒l introduce small, meaningful 鈥榯hank you鈥� moments, for example 鈥榗offee on us,鈥� to nurture everyday appreciation.

And we鈥檒l be expanding wellbeing content through a new year-round calendar.鈥�

What鈥檚 it been like working with Benifex?

鈥淭his project has been great and Rebecca and Lorena are absolutely fantastic. Benifex鈥檚 project management has been standout 鈥� the project was delivered on time, with no delays, and full support throughout.鈥�